@incollection{AmadiEchenduPretoriusBaakenetal.2005,
  author    = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike},
  title     = {Science to Business Marketing - a Case Study from South Africa},
  series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {407 -- 416},
  year      = {2005},
  language  = {en}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung},
  series = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  booktitle = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  address   = {Bonn},
  isbn      = {978-3-932306-},
  pages     = {S. 60 -- 74},
  year      = {2007},
  language  = {de}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - as a key factor in future technology transfer and innovation},
  series = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  booktitle = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  address   = {China, Beijing},
  pages     = {290 -- 304},
  year      = {2007},
  language  = {en}
}
@incollection{Baaken1987,
  author    = {Baaken, Thomas},
  title     = {Besonderheiten des Technologie-Marketing - Ver{\"a}nderungen im Marketing durch technologische Entwicklungen},
  series = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  booktitle = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  address   = {Berlin},
  pages     = {1 -- 13},
  year      = {1987},
  language  = {de}
}
@incollection{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technologie-Marketing},
  series = {Technologie-Marketing},
  booktitle = {Technologie-Marketing},
  address   = {Wiesbaden},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Science Marketing},
  series = {Kamenz, U.: Applied Marketing},
  booktitle = {Kamenz, U.: Applied Marketing},
  publisher = {Springer},
  address   = {Berlin, Heidelberg New York},
  isbn      = {3-540-01252-4},
  pages     = {1051 -- 1066},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken1986,
  author    = {Baaken, Thomas},
  title     = {Zentrale und dezentrale Organisation beim Einsatz neuer Technologien},
  series = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements},
  booktitle = {Allesch, J., Brodde, D., (Hrsg.), Praxis des Innovations-Managements},
  pages     = {131 -- 139},
  year      = {1986},
  language  = {de}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{Baaken1997,
  author    = {Baaken, Thomas},
  title     = {Die Differenzierung des K{\"a}uferrisikos als Konzept zur Auswahl von Transferinstrumenten},
  series = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing},
  booktitle = {Strothmann, K.-H., (Hrsg.): Kompetenztransfer im Investitionsg{\"u}termarketing},
  address   = {Wiesbaden},
  pages     = {99 -- 120},
  year      = {1997},
  language  = {de}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Science Marketing},
  series = {Applied Marketing},
  booktitle = {Applied Marketing},
  address   = {Berlin, Heidelberg New York},
  isbn      = {3-540-01252-4},
  pages     = {1051 -- 1066},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {. 770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer.},
  series = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  booktitle = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  publisher = {DHI Deutsches Hochschul-Institut},
  address   = {Bonn},
  isbn      = {9783981467505},
  pages     = {149 -- 158},
  year      = {2011},
  language  = {de}
}
@incollection{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation.},
  series = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  booktitle = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S},
  address   = {Pretoria},
  year      = {2005},
  language  = {en}
}
@incollection{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Satisfaction Ratings by Industry Clients of German and Australian Research Providers},
  series = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  booktitle = {Marcure, Judy (Hrsg.): Marketing Scientific Results \& Services - A Toolkit},
  publisher = {Calibre Communications},
  address   = {Sydney, Kyoto, The Hague, Washington DC},
  isbn      = {9780646396385},
  pages     = {40 -- 50},
  year      = {2004},
  language  = {en}
}
@incollection{Baaken2003,
  author    = {Baaken, Thomas},
  title     = {Strategien und Instrumente im Forschungsmarketing},
  series = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung},
  booktitle = {Mager, Birgit; Hamacher, Henderika (Hrsg.): Marketing und Kommunikation von Forschung},
  publisher = {Fachhochschule K{\"o}ln Fachbereich Design},
  address   = {K{\"o}ln},
  isbn      = {978-3980857338},
  pages     = {76 -- 81},
  year      = {2003},
  language  = {de}
}
@incollection{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {"Technologiemarketing" und "Science Marketing"},
  series = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  edition   = {1},
  publisher = {Symposium Publishing},
  address   = {D{\"u}sseldorf},
  isbn      = {3939707805},
  pages     = {S. 319 -- 320, 358},
  year      = {2012},
  language  = {de}
}
@incollection{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Ausl{\"o}ser und Treiber f{\"u}r Innovationen.},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1},
  publisher = {Harland media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {3938363428},
  pages     = {3 -- 12},
  year      = {2010},
  language  = {de}
}
@incollection{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business-Marketing und Partnering als konsequente Weiterentwicklung des Technologietransfers},
  series = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement},
  booktitle = {Merten, Wolfgang (Hrsg.), Wissenschaftsmarketing - Dialoge gestalten; Aus der Reihe: Wissenschafts- und Forschungsmanagement},
  edition   = {1},
  publisher = {Lemmens},
  address   = {Bonn},
  isbn      = {9783932306976},
  pages     = {41 -- 53},
  year      = {2009},
  language  = {de}
}
@incollection{Baaken2013,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing},
  series = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  booktitle = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  isbn      = {3942171988},
  pages     = {869 -- 894},
  year      = {2013},
  language  = {mul}
}
@incollection{Baaken2019,
  author    = {Baaken, Thomas},
  title     = {Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft - Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges},
  series = {Handbuch Wissenschaftsmarketing},
  booktitle = {Handbuch Wissenschaftsmarketing},
  editor    = {Thorsten Knoll, Wolfgang Merten},
  publisher = {Springer Nature},
  address   = {Wiesbaden},
  isbn      = {978-3-658-25353-0},
  doi       = {10.1007/978-3-658-25353-0 7},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {195 -- 211},
  year      = {2019},
  language  = {de}
}