@incollection{KestingGerstlberger2011,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands},
  series = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  booktitle = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  address   = {Delft},
  isbn      = {1998-7374},
  pages     = {S. 1 -- 20},
  year      = {2011},
  language  = {en}
}
@incollection{BaakenvonHagenRaesfeldetal.2011,
  author    = {Baaken, Thomas and von Hagen, Friederike and Raesfeld, Lydia and Loyoal, Pontigo and Patricia, Am{\´e}rica},
  title     = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico},
  series = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  edition   = {1},
  address   = {Pachuca, Mexiko},
  pages     = {188 -- 207},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosBarrioGarcia2011,
  author    = {Gal{\´a}n-Muros, V. and Barrio-Garc{\´i}a, Del},
  title     = {Students' Perceived Value of Higher Education in Spain: a methodological approach.},
  series = {Proceedings book of Spanish National Marketing Conference},
  booktitle = {Proceedings book of Spanish National Marketing Conference},
  publisher = {AEMARK},
  address   = {Castell{\´o}n},
  isbn      = {978-84-7356-796-1},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {An overview of the concept of marketing orientation in the higher education sector},
  series = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  booktitle = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  edition   = {Lodz University Pres},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosGarzonBelloGonzalezAndrades2011,
  author    = {Gal{\´a}n-Muros, V. and Garzon-Bello, I. and Gonzalez-Andrades, M.},
  title     = {The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.},
  series = {Proceedings Book of International Conference on Education and New Learning Technologies},
  booktitle = {Proceedings Book of International Conference on Education and New Learning Technologies},
  publisher = {IATED},
  address   = {Barcelona},
  isbn      = {978-84-615-0441-1},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification},
  series = {Proceeding book of European Marketing Academy Conference (EMAC)},
  booktitle = {Proceeding book of European Marketing Academy Conference (EMAC)},
  address   = {Ljubljana},
  isbn      = {978-961-240-211-2},
  year      = {2011},
  language  = {en}
}