@incollection{BaakenSchroeder2008,
  author    = {Baaken, Thomas and Schr{\"o}der, Carsten},
  title     = {The Triangle for Innovation in Technology Transfer at University of Applied Sciences.},
  series = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society},
  booktitle = {Laine, Kari; van der Sijde, Peter; L{\"a}hdeniemi, Matti; Tarkkanen, Jaakko (Hrsg.): Higher Education Institutions and Innovation in the Knowledge Society},
  edition   = {1},
  publisher = {Rectors' Conference of Finnish Universities of Applied Sciences ARENE ry},
  address   = {Helsinki},
  isbn      = {978-952-67165-0-3},
  pages     = {103 -- 116},
  year      = {2008},
  language  = {en}
}
@incollection{BaakenDaveyFrancisetal.2008,
  author    = {Baaken, Thomas and Davey, Todd and Francis, Anthony and Kliewe, Thorsten},
  title     = {A model for the assessment and extraction of entrepreneurial value from university research.},
  series = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland},
  booktitle = {Ingle, Sarah; Neuvonen-Rauhala, Marja-Liisa (Hrsg.): Promoting Entrepreneurship by Universities, Proceedings of the 2nd International FINPIN Conference, 20.-22.04. 2008, H{\"a}meenlinna, Finnland},
  address   = {H{\"a}meenlinna},
  pages     = {204 -- 212},
  year      = {2008},
  language  = {en}
}
@article{BaakenKesting2008,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Science-to-Business Marketing, Besonderheiten eines Marketing f{\"u}r Forschung.},
  series = {USP - Menschen im Marketing},
  journal   = {USP - Menschen im Marketing},
  number    = {2},
  pages     = {20 -- 21},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft, Vortrag im Rahmen des Sektionsseminars "Forschungsmarketing - Science-to-Business Marketing" Sektion Prof. Gerstlberger, Promotionsstudium des IHI Zittau, am 10.09.2008 in Oldenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Overview on select new Technology Transfer approaches, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDaveyvonHagen2008,
  author    = {Baaken, Thomas and Davey, Todd and von Hagen, Friederike},
  title     = {Higher Education, Research \& Technology Transfer in Australia, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDavey2008,
  author    = {Baaken, Thomas and Davey, Todd},
  title     = {Forschungsmarketing und Akquisitionsstrategien Science-to-Business Marketing - 6 Thesen als strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf dem Arbeitskreis "Optimierung von Transfer- und Verwertungsstrukturen" der InnovationsAllianz NRW in der IFT GmbH und der FH D{\"u}sseldorf am 30.06.2008 in D{\"u}sseldorf.},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf der iq brandenburg - Wissenschaft f{\"u}r Unternehmen der ZAB ZukunftsAgentur Brandenburg am 24.06.2008 in Brandenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select new Technology Transfer approaches, Presentation to Trans2tech Workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre am 19.06.2008 in Barcelona, Spanien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Pr{\"a}sentation im Rahmen der Konferenz "Marketing inova{\´i} aneb Jak prodat svuj vyn{\´a}les?" am CeTT Centrum pro Trasnsfer Technologi{\´i} at the Technology Centre AS CR am 05.06.2008 in Prag, Tschechien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing - Erfolgsfaktor Mittelstandsmarketing, Vortrag auf der Konferenz "Hidden Champions - Erfolgsfaktor Mittelstandsmarketing" zum 40j{\"a}hrigen Bestehen des Marketingklubs M{\"u}nster/Osnabr{\"u}ck in der Sparkassenakademie am 09.05.2008 in M{\"u}nster},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Vortrag zur 1st International Conference of Applied Arts "Applied Arts and Future Expectations", Mansoura University at Damietta am 13.-15.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-Marketing - the Workshop, Workshop innerhalb der "1st International Conference of Applied Arts and Future Expectations" Mansoura University at Damietta am 14.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}
@misc{BaakenKliewe2008,
  author    = {Baaken, Thomas and Kliewe, Thorsten},
  title     = {Forschungsmarketing durch und {\"u}ber Ausgr{\"u}ndungen?, Vortrag auf dem Forum "Marketing und Vertrieb" des Fraunhofer Instituts f{\"u}r Lasertechnik ILT am 07.05.2008 in Aachen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein strategischer Ansatz zur Forschungsentwicklung an Fachhochschulen, Bundesdekanekonferenz Wirtschaftswissenschaften am 08.- 09.05.2008 in Heide},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note Pr{\"a}sentation der Konferenz "Promoting Entrepreneurship at Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDaveyKliewe2008,
  author    = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten},
  title     = {Fostering Entrepreneurial Spirit and Extracting Entrepreneurial Value - Comparing Successful Approaches Taken by a Large Private Organisation with that of a Highly Regarded University, Pr{\"a}sentation bei der Konferenz "Promoting Entrepreneurship by Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Konferenzpr{\"a}sentation an der Universidad Aut{\´o}noma del Estado de Hidalgo am 11.04.2008 in Pachuca, Mexiko},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Gastseminar im Masterkurs "Wissenschaftsmanagement" der Fachhochschule Osnabr{\"u}ck und der CHE am 29.03.2008 in Osnabr{\"u}ck},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Ein neuer Ansatz k{\"u}nftiger Wissenschafts-Wirtschafts-Kooperationen - Science Marketing, InnoMedia Workshop "Innovationsmanagement", Fachhochschule M{\"u}nster am 12.03.2008 in M{\"u}nster},
  year      = {2008},
  language  = {de}
}
@misc{BaakenDaveyGiochettietal.2008,
  author    = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine},
  title     = {Building Strategic Partnerships, Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Customer Satisfaction Measurement in Science-to-Business Marketing - A New Way of Getting Research Closer to Markets", Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Die 7 P erfolgreichen B-to-B Marketings - von der Technik zum Nutzen im Technologie- und Innovationsmarketing, InnoMedia Business-Breakfast Marketingforum, pro-art werbeagentur am 04.03.2008 in Emsdetten},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Partnering in Science-to-Business Relationships", Vortrag auf dem Symposium "Entrepreneurship in Higher Education" an der Saxion Hogescholen am 07.02.2008 in Enschede, Niederlande},
  year      = {2008},
  language  = {de}
}
@misc{BaakenDaveyGiochettietal.2008,
  author    = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine},
  title     = {"Finding the right Partner", Pr{\"a}sentation auf der Konferenz PROTON am 31.01.2008 in Turin, Italien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing", Vortrag an der Hochschule f{\"u}r angewandte Wissenschaften M{\"u}nchen am 25.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing - wie kann Wissenschaft n{\"a}her am Markt arbeiten", Vortrag bei der SBV Herminonia am 24.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@book{BaakenKlieweDavey2008,
  author    = {Baaken, Thomas and Kliewe, Todd and Davey, Todd},
  title     = {How to get the most out of the networking \& innovation process - the partnering approach: partner relationship management at Muenster University of Applied Sciences},
  year      = {2008},
  language  = {en}
}