@misc{OPUS4-4976,
  title     = {"Forschung und Innovation - Science-to-Business Marketing als neuer Ansatz im k{\"u}nftigen Wissenstransfer", Vortrag auf der Konferenz "Die Rolle der Universit{\"a}t in Forschung und Innovation, Il ruolo dell universit{\`a} nella ricerca e nell innovazione, The role of the University in research and innovation", an der Freien Universit{\"a}t Bozen am 23.02.2007 in Bozen, Italien},
  year      = {2007},
  language  = {en}
}
@misc{Appelfeller2010,
  author    = {Appelfeller, Wieland},
  title     = {{\"U}berblick und Einf{\"u}hrung in das Thema Supplier Relationship Management, Dialogforum: Vom e-Procurement zum SRM, Wien Dezember 2010},
  year      = {2010},
  language  = {de}
}
@misc{Appelfeller2010,
  author    = {Appelfeller, Wieland},
  title     = {{\"U}berblick {\"u}ber SRM-Anwendungen, Dialogforum: Vom e-Procurement zum SRM, Wien Dezember 2010},
  year      = {2010},
  language  = {de}
}
@misc{Appelfeller2014,
  author    = {Appelfeller, Wieland},
  title     = {9. Praxisforum Organisation und Wirtschaftsinformatik: Grundlagen der Prozessstandardisierung, M{\"u}nster, November 2014},
  year      = {2014},
  language  = {de}
}
@misc{Appelfeller2014,
  author    = {Appelfeller, Wieland},
  title     = {9. Praxisforum Organisation und Wirtschaftsinformatik: Systematische Entwicklung von Prozesslandkarten, M{\"u}nster, November 2014},
  year      = {2014},
  language  = {de}
}
@misc{Appelfeller2014,
  author    = {Appelfeller, Wieland},
  title     = {Supplier Lifecycle Management. Vortrag auf der BME-Veranstaltung: Aktuelle Entwicklungen im Beschaffungs- und Lieferantenmanagement},
  year      = {2014},
  language  = {de}
}
@misc{Appelfeller2016,
  author    = {Appelfeller, Wieland},
  title     = {BME Veranstaltung der Region M{\"u}nster - Westfalen: IT-gest{\"u}tzte Lieferantenbewertung},
  year      = {2016},
  language  = {de}
}
@misc{Appelfeller2016,
  author    = {Appelfeller, Wieland},
  title     = {2. BME-Fachforum effizientes Lieferantenmanagement in der Praxis: SRM-Tools f{\"u}r das Lieferantenmanagement},
  year      = {2016},
  language  = {de}
}
@misc{Appelfeller2017,
  author    = {Appelfeller, Wieland},
  title     = {Keynote: Arbeit 4.0: Wie sehen die Arbeitspl{\"a}tze der Zukunft aus?, 4. Effizienz Forum Wirtschaft, Bocholt},
  year      = {2017},
  language  = {de}
}
@misc{Appelfeller2018,
  author    = {Appelfeller, Wieland},
  title     = {Was ist Einkauf 4.0? BME Regionalveranstaltung in M{\"u}nster: Einkauf 4.0 Wunschdenken oder Erfolgsmodell},
  year      = {2018},
  language  = {de}
}
@misc{Appelfeller2018,
  author    = {Appelfeller, Wieland},
  title     = {Digital Transformation of Procurement},
  year      = {2018},
  language  = {de}
}
@misc{Appelfeller2019,
  author    = {Appelfeller, Wieland},
  title     = {Digitale Transformation im Recruitmentprozess},
  year      = {2019},
  language  = {de}
}
@misc{Appelfeller2020,
  author    = {Appelfeller, Wieland},
  title     = {Mitarbeiter in digitalen Prozessen},
  year      = {2020},
  language  = {de}
}
@misc{AppelfellerFeldmann2017,
  author    = {Appelfeller, Wieland and Feldmann, Carsten},
  title     = {Das digitale Unternehmen - 10 Elemente f{\"u}r die digitale Transformation, Ringvorlesung Digitale Transformation an der FH M{\"u}nster},
  year      = {2017},
  language  = {de}
}
@misc{AppelfellerFeldmann2018,
  author    = {Appelfeller, Wieland and Feldmann, Carsten},
  title     = {Die digitale Transformation des Unternehmens - Zehn Elemente zur Strukturierung und Reifegradmessung, Vortragsreihe "Digitalisierung der Unternehmenssteuerung" an der Hochschule Ostwestfalen-Lippe, Lemgo},
  year      = {2018},
  language  = {de}
}
@misc{AppelfellerFeldmannVallee2016,
  author    = {Appelfeller, Wieland and Feldmann, Carsten and Vall{\´e}e, Franz},
  title     = {10. Praxisforum des Instituts f{\"u}r Prozessmanagement und Logistik:Digitale Transformation - Was ist wirklich neu? Wie m{\"u}ssen Unternehmen reagieren?},
  year      = {2016},
  language  = {de}
}
@misc{Auschner2015,
  author    = {Auschner, Eika},
  title     = {Intercultural Competence in Higher Education: Fostering IC development though international group works in a double-degree program?, Konferenz der International Academy of Intercultural Research am 29. Juli 2015 in Bergen/Norwegen},
  year      = {2015},
  language  = {en}
}
@misc{Auschner2016,
  author    = {Auschner, Eika},
  title     = {Developing intercultural competence in international double-degree programs? Findings from an Action Research Project, Vortrag bei der Konferenz "Cultural Diversity, Migration, and Education am 8. Juli 2016 in Potsdam},
  year      = {2016},
  language  = {en}
}
@misc{Auschner2015,
  author    = {Auschner, Eika},
  title     = {Latin American Students in Germany: Integration and Development of Intercultural Competence in Double Degree Programs, Latin American Studies Association (LASA) am 28. Mai 2015 in San Juan, Puerto Rico},
  year      = {2015},
  language  = {en}
}
@misc{AuschnerLaumann2014,
  author    = {Auschner, Eika and Laumann, Marcus},
  title     = {Towards Understanding and Fostering Intercultural Competence within Double Degree Programs Adelaide December},
  year      = {2014},
  language  = {en}
}
@misc{Baaken2018,
  author    = {Baaken, T.},
  title     = {The Role of Eco Systems in Entrepreneurship \& UBC},
  year      = {2018},
  language  = {en}
}
@misc{Baaken2018,
  author    = {Baaken, T.},
  title     = {Future Science-to-Business Impact of Cuban Universities},
  year      = {2018},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science Marketing as a powerful Approach to Increase societal wealth},
  year      = {2017},
  language  = {mul}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {The State of University-Business Cooperation in GERMANY},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Study on the Cooperation Between HEIs and Companies in Europe},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Das S2B-Kaleidoskop - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft und Wirtschaft},
  year      = {2017},
  language  = {de}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Case Studies on Teachers' and Students' roles in University-Business Collaboration},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science Marketing and Science Communication},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Insights from the State of European University-Business Cooperation Study (2016-2017)},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science-to-Business Marketing - Applying Marketing to Technology Transfer},
  year      = {2017},
  language  = {mul}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science Marketing The Science Marketing Approach for Knowledge and Technology Transfer},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Projects with Students for Companies - A Reflection on 15 Years of Experience},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science-to-Business Marketing - Complementing Technology Transfer by a pull approach},
  year      = {2017},
  language  = {mul}
}
@misc{BaakenDaveyGalanMuros2012,
  author    = {Baaken, T. and Davey, T. and Gal{\´a}n-Muros, V.},
  title     = {University- Business Cooperation in Europe - Key Findings from a European Study. DG Education and Culture. European Commission. Brussels (Belgium) 20th March},
  year      = {2012},
  language  = {en}
}
@misc{BaakenMeerman2014,
  author    = {Baaken, T. and Meerman, A.},
  title     = {Open Space: Developing project ideas and partnerships for European funding programs, S2B Conference 2014 am 4-6 Juni 2014 in Winterthur},
  year      = {2014},
  language  = {en}
}
@misc{BaakenMeerman2017,
  author    = {Baaken, T. and Meerman, A.},
  title     = {Comparison and Evaluation af Different Teaching and Learning Frameworks on the Potential of University Business Cooperation Projects Involving Students},
  year      = {2017},
  language  = {en}
}
@misc{BaakenMelonariMeerman2017,
  author    = {Baaken, T. and Melonari, M. and Meerman, A.},
  title     = {Valorization of Teaching and Research Activities: An Underdeveloped Field},
  year      = {2017},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Kein Erfolg ohne Marketing - von Eskimos und Heimwerkern, Vortrag auf der Veranstaltung "Meeting Mittelstand - Das Erfolgspaket", des BVMW Bundesverbandes der Mittelst{\"a}ndischen Wirtschaft, bei Bernd M{\"u}nstermann GmbH \& Co. KG am 27.09.2010 in Telgte},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Verwertung von Dissertationen, Impulsvortrag und Moderation im Workshop "Verwertungsoptionen in Wissenschafts-Wirtschafts-Kooperationen im Zittauer Modell" auf der Tagung "Das Zittauer Modell der kooperativen Promotion" am Internationalen Hochschulinstitut Zittau IHI am 13./14.09.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - operationale Vorgehensweisen in sozialwissenschaftlichen Fachbereichen" am ICSHu Instituto de Ciencias Sociales y Humanidades der UAEH Universidad Aut{\´o}noma del Estado de Hidalgo am 2.07.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {es}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Impulsvortrag und Track Chair auf dem Track Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges auf der 5th IFKAD International Forum on Knowledge Asset Dynamics Conference am 24.06.2010 in Matera, Italien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - strategische Vorgehensweisen an Universit{\"a}ten" an der UAEH Universidad Aut{\´o}noma. del Estado de Hidalgo am 30.06.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing, Vortrag im Doktoranden-Kolloquium des Internationalen Hochschulinstituts Zittau IHI, Professor Dr. L{\"o}hr, am 04.05.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Track Chair "Open innovation strategies and models from universities and research centres"der Konferenz INNOVATION 3.0 - Challenges, needs and skills of the new innovation era der TII (Association for the Transfer of Technologies, Innovation and Industrial Information) am 29./30.4.2010 in D{\"u}sseldorf},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {The Importance of Technology Transfer, Vortrag auf dem 9th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Science-to-Buiness Marketing and Partner Relationship Management in Universities" an der Universidad Autonoma del Estado de Hidalgo (UAEH) am 12.04.2010 in Pachuca, Mexiko},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {The Triangle for Innovation in Technology Transfer at M{\"u}nster University of Applied Sciences, Vortrag f{\"u}r die Delegation des Tokyo Institute of Technology am 26.02.2010 in M{\"u}nster},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business - Knowledge and Technology Sharing. University as an Enabler towards Strategic University-Industry Partnership, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Study on the Cooperation Between HEIs and Public and Private Organisations in Europe, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia.},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation auf der Buchmesse "25 Feria Universitaria del Libro FUL" der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 25.08.2012 in Pachuca, Mexiko},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional Alemania, Centroam{\´e}rica y M{\´e}xico, Buchpr{\"a}sentation an der Tecnol{\´o}gico de Costa Rica am 20.08.2012 in San Jos{\´e}/Cartago, Costa Rica},
  year      = {2012},
  language  = {es}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Wissenschaftstransfers zu Unternehmen - oder - Science-to-Business Marketing?, Vortrag auf dem Science Sailing Workshop "Energiewende als Chance", Ernst-Moritz-Arndt-Universit{\"a}t Greifswald am 12. Juli 2012 in Greifswald},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {S2B Science-to-Business als Innovatives Gesch{\"a}ftsmodell, Vortrag auf dem Workshop "Hanse Business Reloaded" auf dem 32. Internationalen Hansetag L{\"u}neburg, am 28.06.2012 in L{\"u}neburg},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Organisational Innovation in HEIs: Science Marketing vs Technology Transfer, Vortrag an der Vrije Universiteit Amsterdam, Faculteit der Sociale Wetenschappen, am 08.06.2012 in Amsterdam, Niederlande},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Kooperationsprojekte und -modelle zwischen Hochschulen und regionaler Wirtschaft: Science-to-Business, Vortrag auf dem Symposium "Strategien der Kooperation Hochschule-Wirtschaft" des IT-Forum Nord Westfalen, am 24.11.2011 in M{\"u}nster},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Models of Collaborative Research and Science Marketing, Vortrag auf der Konferenz "EUIMA-Collaborative Research" der European University Association (EUA) in Zusammenarbeit mit CESAER Network, Politecnico di Torino am 9.11.2011 (8.-9.11.2011) in Turin, Italien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science -> Marketing -> Science, Vortrag am ECIC Entrepreneurship, Commersialisation \& Innovation Centre der University of Adelaide am 3.11.2011 in Adelaide, Australien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Uvajanje inovacije na trg / Introducing innovation to the market, Vortrag auf der Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator am 28.09.2011 in Ljubljana, Slowenien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Close the Gaps - Market Analysis in Research Markets, Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2009 in Augsburg},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Hybride Wertsch{\"o}pfung - Perspektiven und Grenzen, Vortrag beim "Initiativkreis Wirtschaft Oelde", am 14.09.2011 in Oelde},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science Marketing Insights, Vortrag auf dem Expertenmeeting zum Science Marketing an der Technology University Delft am 8. Juni 2011 in Delft, Niederlande},
  year      = {2011},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, Vortrag auf der Konferenz "1st International Conference on Science Marketing" an der Erasmus University Rotterdam, am 7. Juni 2011 in Rotterdam, Niederlande},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Research Commercialisation and Markets - How to think about commercialisation markets in respect to research, auf dem Workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" zur Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 12.05.2011 in St. Petersburg, Russland},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a New Successful Approach for getting Higher Education \& Research Institutions closer to Markets, auf der Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 11.05.2011 in St. Petersburg, Russland},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - A new Model in Knowledge Transfer, Vortrag auf der Konferenz FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) in der L{\"a}ndervertretung Baden W{\"u}rttemberg am 10.05.2011 in Br{\"u}ssel, Belgien},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, Vortrag im Deutsch-Brasilianisches Transfer Leadership Programm "Inspired by minds and nature" der Westf{\"a}lischen Wilhelms Universit{\"a}t, am 10.02.2011 in M{\"u}nster},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag bei Innova. UPC Barcelona Tech am 10.01.2011 in Barcelona, Spanien},
  year      = {2011},
  language  = {mul}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Funktion und Grenzen der Delphi Methode als Prognoseinstrument, Vortrag im Rahmen des Habilitationsverfahrens am IHI Internationalen Hochschulinstitut Zittau, am 17.12.2010 in Zittau},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Erfolgsstrategie in der Projekt- und Drittmittelakquisition, Vortrag auf der Fachtagung "Forschung erfolgreich vermarkten" der Research Studios Austria (RSA) und der {\"O}sterreichische Forschungsf{\"o}rderungsgesellschaft (FFG) im Haus der Forschung am 16.11.2010 in Wien, {\"O}sterreich},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a Revolution in Technology Transfer, a Key for successful Research Commercialisation", Key-Note-Vortrag auf der GM2010 der International Association for the Scientific Knowledge am 8./9.11.2010 in Oviedo, Spanien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing als Erfolgsfaktor im Transfergesch{\"a}ft, Key-Note-Vortrag auf dem Statusseminar zum Innovationswettbewerb "Wirtschaft trifft Wissenschaft"im Festsaal der TU Dresden am 01./02.11.2010 in Dresden},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Denken. Lenken. Handeln: Science-to-Business Marketing, Vortrag auf dem Berliner Symposium zum Wissenschaftsmarketing, in der Berlin-Brandenburgischen Akademie der Wissenschaften am 25.10.2010 in Berlin},
  year      = {2010},
  language  = {de}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Institutional research strategies and profiles, Vortrag auf der Jahrestagung der EUA European University Association "Diversities and Commonalities - the Changing Face of Europes Universities, am 22-23.10.2010 in Palermo, Italien},
  year      = {2010},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs"Wissenschafts-Marketing" der TU Berlin, am 25. 04.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Forschungsmarketing - Science-to-Business, Seminar im MBA Masterkurs "Wissenschaftsmanagement und -Marketing" der Fachhochschule Osnabr{\"u}ck und der CHE, am 28.03.2009 in Osnabr{\"u}ck},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einererfolgreichen Markenpositionierung, Vortrag auf dem Business Breakfast der pro-art Werbeagentur am 27.03.2009 in Essen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a New Way of Getting Universities Closer to Industry Markets, Faculty Talk, Christ University Bangalore, am 11.03.2009 in Bangalore, Indien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissenstransfer- und Forschungs-Marketing f{\"u}r die Hessischen Fachhochschulen, Impulsvortrag im Seminar und Workshop zur Vermarktung der Forschungskampagne und Weiterentwicklung des Transfers am 26.02.2009 in Frankfurt am Main},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Einf{\"u}hrung in die Grundlagen des Business-to-Business Marketing, Impulsvortrag im Rahmen des Sektionsseminars f{\"u}r Promovenden "Business-to-Business Marketing", Sektion Professor Gerstlberger, am 25.02.2009 in Nordhausen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, Vortrag auf dem Workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective" am 06.02.2009 in Adelaide, Australien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction" Vortrag auf dem Seminar "Key Account Management and Customer Relationship Management in Universities", der Rectors Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education am 22.01.2009 in Helsinki, Finnland},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag und Seminar im MA Masterkurs "Wissenschafts-Marketing" der TU Berlin, am 07. 11.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Wissen ist Markt, Vortrag auf dem 3. noventum Zukunfts- \& Innovationssymposium "Erfolgreich in der Wissensgesellschaft", M{\"u}hlenhof M{\"u}nster am 27.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Von Eskimos und Heimwerkern - Geheimnisse des modernen Marketing, Vortrag auf dem Event: "Emsdetten weltoffen - Tag der offenen Wirtschaft",TWE Vliesstoffwerke GmbH \& Co. KG, am 24.10.2009 in Emsdetten},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Netzwerkanalyse: Netzwerke - wie sie funktionieren und wie man sie nutzen kann, Vortrag im Methodenseminar des Politik-Masterstudiums an der Westf{\"a}lischen Wilhelms Universit{\"a}t, PD Dr. Dirk Halm, am 22.10.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partneringkonzepte, KAM und PRM (u.a.), Vortrag auf der Tagung zum Science-to-Business Marketing der Technologiestiftung Berlin und der TU Berlin (durchgef{\"u}hrt durch das S2B Marketing Research Center) am 03.09.2009 in Berlin},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, Vortrag auf der Tagung des VDMA, Arbeitskreis Innovation bei der G{\"o}cking Konstruktion GmbH am 01.09.2009 in Oelde},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business Marketing und Creative Coupling, Vortrag auf dem Workshop "Hybride Wertsch{\"o}pfung" der Technologief{\"o}rderung M{\"u}nster und der Prognos AG, am 24.08.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Partnering and PRM - Key Success Factors in Modern Technology Commercialisation, Internationales Symposium "Wirtschaft und Wissenschaft" Uniwersytet Ekonomiczny Krarowie, am 10.-12.05.2009 in Krakau, Polen},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {The Concept of Science Marketing, Vortrag an der Uniwersytet Ekonomiczny W Krakowie, am 26.05.2012, Krakau, Polen},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien},
  year      = {2012},
  language  = {en}
}
@misc{Baaken2012,
  author    = {Baaken, Thomas},
  title     = {Marketing in der Praxis, Vortrag vor Vertretern der regionalen Industrie und Doktoranden des IHI Zittau im Seminar "Marketing in Praxis und Wissenschaft" von Jun.-Prof. Dr. Harland am 24.2.2012 in Zittau},
  year      = {2012},
  language  = {de}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag auf dem Alumni-Seminar des DAAD (Deutscher Akademischer Austauschdienst) am 3.12.2011 in Guadalajara, Mexiko},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag an der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 2.12.2011 in Pachuca, Mexiko},
  year      = {2011},
  language  = {en}
}
@misc{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer, Key Note Vortrag auf der Tagung "Technologietransfer - Ideen Perspektiven geben" der University Partners Interchange am 24.02.2010 in Bonn},
  year      = {2010},
  language  = {de}
}