@article{BaakenKesting2018,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {A benefit seg­mentation approach for innovation-oriented university-business collaboration},
  series = {International Journal of Technology Management},
  volume    = {76},
  journal   = {International Journal of Technology Management},
  number    = {1/2},
  issn      = {1741-5276},
  doi       = {10.1504/IJTM.2018.088702},
  pages     = {58 -- 80},
  year      = {2018},
  language  = {en}
}
@misc{BaakenRossanoRiveroPerusso2018,
  author    = {Baaken, Thomas and Rossano-Rivero, Sue and Perusso, Andr{\´e}},
  title     = {Adaptive Learning Methodologies in Education within the Context of University-Industry Cooperation, Vortrag auf der 11th Annual International Conference of Education, Research and Innovation ICERI, am 12./14.11.2018 in Seville, ES.},
  year      = {2018},
  language  = {en}
}
@misc{BaakenvonHagen2018,
  author    = {Baaken, Thomas and von Hagen, Friederike},
  title     = {Challenge centered Teaching and Learning Concepts: Including real World Projects for SMEs into the Curriculum, Vortrag auf ICTIS / S2B International Conference - the 4th Indunesian Conference on Tech¬nology, Innovation, Society and Science-to-Business, am 26.07.2018 in Padang, Indonesia},
  year      = {2018},
  language  = {en}
}
@misc{Baaken2018,
  author    = {Baaken, Thomas},
  title     = {Future Science-to-Business Impact of Cuban Universities", Vortrag auf dem Kongress Universidad 2018, 11mo Congreso Internacional de Education Superior am 14.02.2018 in Havanna, Cuba},
  year      = {2018},
  language  = {en}
}
@article{Baaken2018,
  author    = {Baaken, Thomas},
  title     = {Performance Marketing im internationalen Forschungsmarketing},
  publisher = {Berlin},
  address   = {Bundesminister f{\"u}r Bildung und Forschung},
  doi       = {10.13140/RG.2.2.27917.18407},
  year      = {2018},
  language  = {de}
}
@misc{Baaken2018,
  author    = {Baaken, Thomas},
  title     = {Science Marketing as a powerful Approach to Increase societal wealth", presentation to the Faculty of Universidad Tecnol{\´o}gica de La Habana Jos{\´e} Antonio Cujae, am 13.02.2018 in Havana, Cuba},
  year      = {2018},
  language  = {en}
}
@misc{Baaken2018,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft. Keynote Vortrag auf dem H{\"U}F Seminar 12.005 der Forschungs- und Technologiereferenten NRW - Erfahrungsaustausch, am 07.09.2018 in Herdecke.},
  year      = {2018},
  language  = {de}
}
@misc{Baaken2018,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing a Breakthrough to Technology Transfer", Vortrag auf ICTIS / S2B International Conference - the 4th Indunesian Conference on Technology, Innovation, Society and Science-to-Business, am 25.07.2018 in Padang, Indonesia},
  year      = {2018},
  language  = {en}
}
@incollection{BaakenKlieweAlfert2018,
  author    = {Baaken, Thomas and Kliewe, Thorsten and Alfert, Carina},
  title     = {Service Business Development through Business Model Innovation - A Review of the Robin Hood and Ingredient Branding Business Models},
  series = {Bruhn, Manfred; Hadwich, Karsten (eds): Service Business Development},
  booktitle = {Bruhn, Manfred; Hadwich, Karsten (eds): Service Business Development},
  publisher = {Wiesbaden},
  address   = {Springer Fachmedien},
  isbn      = {978-3-658-22425-7},
  doi       = {10.1007/978-3-658-22426-4_22},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {519 -- 542},
  year      = {2018},
  language  = {en}
}
@misc{BaakenSormaniBaakenetal.2018,
  author    = {Baaken, Thomas and Sormani, Eva and Baaken, Marieke and Okamato, Sanae},
  title     = {The Potential of Nudging for the Engaged University", Vortrag auf der UIIN University-Industry-Intercation Conference, am 21./22.06 2018, in London, UK},
  year      = {2018},
  language  = {en}
}