@article{OPUS4-4580,
  title     = {Unerh{\"o}rt wichtig! Akustische Markenf{\"u}hrung. Markenartikel (mit Marcus Ballhausen)},
  series = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008},
  journal   = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008},
  pages     = {110 -- 116},
  year      = {2008},
  language  = {mul}
}
@article{OPUS4-4581,
  title     = {Akustische Markenf{\"u}hrung: Von der Markenidentit{\"a}t zum akustischen Markenauftritt (mit Marcus Ballhausen)},
  series = {Transfer - Werbeforschung \& Praxis, 4/2008},
  journal   = {Transfer - Werbeforschung \& Praxis, 4/2008},
  pages     = {48 -- 55},
  year      = {2008},
  language  = {de}
}
@article{OPUS4-4582,
  title     = {Garantiezertifikate: Chancen ohne Risiko? (mit Rainer Baule)},
  series = {Derivate Magazin, 2/2008},
  journal   = {Derivate Magazin, 2/2008},
  pages     = {16 -- 21},
  year      = {2008},
  language  = {mul}
}
@book{Arlinghaus2008,
  author    = {Arlinghaus, Olaf},
  title     = {2. Auflage: Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration (mit Balz, Prof. Dr. Ulrich)},
  year      = {2008},
  language  = {de}
}
@book{Arlinghaus2008,
  author    = {Arlinghaus, Olaf},
  title     = {RFID / RTLS: The technology for the next century in der Reihe: Arlinghaus (Hrsg.): International Management Studies, M{\"u}nster (mit Barsch)},
  year      = {2008},
  language  = {en}
}
@book{Arlinghaus2008,
  author    = {Arlinghaus, Olaf},
  title     = {Personalf{\"u}hrung und -bindung in der Phase des Turnaround Managements, In: Praxishandbuch Turnaround Management - Liquidit{\"a}t sichern, Kosten senken, Wachstum steigern, Insolvenz vermeiden in Zusammenarbeit mit Eickmeyer},
  publisher = {Gabler Verlag},
  address   = {Wiesbaden},
  year      = {2008},
  language  = {de}
}
@incollection{ArlinghausBalz2008,
  author    = {Arlinghaus, Olaf and Balz, Ulrich},
  title     = {Cultural Due Diligence},
  series = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration},
  booktitle = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration},
  year      = {2008},
  language  = {mul}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}