@article{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Prozessorientierte CRM-Unternehmensportale - Konzeption, Strategie und Umsetzung},
  series = {www.community-of-knowledge.de/cp_artikel.htm ?artikel_id=155},
  journal   = {www.community-of-knowledge.de/cp_artikel.htm ?artikel_id=155},
  year      = {2004},
  language  = {de}
}
@article{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Das Internet als Dreh- und Angelpunkt},
  series = {Sales Business},
  journal   = {Sales Business},
  number    = {1/2},
  pages     = {S. 38 -- 40},
  year      = {2004},
  language  = {de}
}
@article{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Profilierung des Unternehmens {\"u}ber CRM-Prozessportale},
  series = {JFB, Journal f{\"u}r Betriebswirtschaft},
  journal   = {JFB, Journal f{\"u}r Betriebswirtschaft},
  isbn      = {0344-932},
  pages     = {100 -- 109},
  year      = {2004},
  language  = {de}
}
@incollection{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Lebensl{\"a}nglich loyal - Kundenbeziehungsmanagement},
  series = {acquisa, Vol 52},
  booktitle = {acquisa, Vol 52},
  issn      = {0938-792},
  pages     = {S. 28 -- 30.},
  year      = {2004},
  language  = {mul}
}
@misc{BaakenvonHagenPlewa2004,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Vortrag bei der Australian \& New Zealand Marketing Academy Conference am 29.11-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {en}
}
@misc{PlewaQuesterBaaken2004,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {mul}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Strategic Success Factors in Research Commercialisation, Vortrag bei der Tagung "Dilemmas, Deals and Dollars in Biotechnology" der BioInnovation SA am 23.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Science Marketing Approach to Working with Industry, Vortrag auf der Second ProTon Europe Annual Conference 2004, University College Dublin am 21.-23.11.2004 in Dublin, Irland},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {New ways of getting University Research to Markets, Gastvorlesung an der School of Commerce, The University of Adelaide am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Successful Research Commercialisation, Vortrag bei Adelaide Research and Innovation (ARI) am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}