@incollection{KlieweDaveyBaaken2009,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {A model for the assessment of value-adding new venture opportunities coming from university research.},
  series = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship},
  booktitle = {Ko{\c{c}}ak, Akin; Abimola, Temi; {\"O}zer, Alper; Watkins-Mathys, Lorraine (Hrsg.): Marketing and Entrepreneurship},
  address   = {Ankara},
  pages     = {940 -- 954},
  year      = {2009},
  language  = {en}
}
@incollection{KlieweDaveyBaaken2009,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {Creating Entrepreneurial Value Through University-Industry Interaction: How Universities Can Acquire and Satisfy Business Partners to Exploit Their Entrepreneurial Potential},
  series = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien},
  booktitle = {Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, 03.-06.02.2009, Adelaide, Australien},
  address   = {Adelaide},
  isbn      = {978-0-9803328-5-8},
  pages     = {1053 -- 1063},
  year      = {2009},
  language  = {en}
}
@misc{BaakenHoelscher2009,
  author    = {Baaken, Thomas and H{\"o}lscher, Volker},
  title     = {Data Analysis via Excel and PASW (Predictive Analysis Software - former SPSS), Vortrag im MBA-Programm der Christ University Bangalore an der Fachhhochschule W{\"u}rzburg, am 13.08.2009 in W{\"u}rzburg},
  year      = {2009},
  language  = {en}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einererfolgreichen Markenpositionierung, Vortrag auf dem Business Breakfast der pro-art Werbeagentur am 27.03.2009 in Essen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Einf{\"u}hrung in die Grundlagen des Business-to-Business Marketing, Impulsvortrag im Rahmen des Sektionsseminars f{\"u}r Promovenden "Business-to-Business Marketing", Sektion Professor Gerstlberger, am 25.02.2009 in Nordhausen},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business Marketing und Creative Coupling, Vortrag auf dem Workshop "Hybride Wertsch{\"o}pfung" der Technologief{\"o}rderung M{\"u}nster und der Prognos AG, am 24.08.2009 in M{\"u}nster},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, Vortrag auf der Tagung des VDMA, Arbeitskreis Innovation bei der G{\"o}cking Konstruktion GmbH am 01.09.2009 in Oelde},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Forschungsmarketing - Science-to-Business, Seminar im MBA Masterkurs "Wissenschaftsmanagement und -Marketing" der Fachhochschule Osnabr{\"u}ck und der CHE, am 28.03.2009 in Osnabr{\"u}ck},
  year      = {2009},
  language  = {de}
}
@misc{Baaken2009,
  author    = {Baaken, Thomas},
  title     = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien},
  year      = {2009},
  language  = {en}
}
@book{KlieweDaveyBaaken2009,
  author    = {Kliewe, Thorsten and Davey, Todd and Baaken, Thomas},
  title     = {How to get the most out of the networking \& innovation process - the partnering approach: partner relationship management at Muenster University of Applied Sciences},
  year      = {2009},
  language  = {en}
}