@inproceedings{WiethoelterSalingreFeldmannetal.2023,
  author    = {Wieth{\"o}lter, Jost and Salingr{\´e}, Jan and Feldmann, Carsten and Schwanitz, Johannes and Niessing, J{\"o}rg},
  title     = {Exploring Customer Journey Mining and RPA: Prediction of Customers' Next Touchpoint},
  series = {Business Process Management: Blockchain, Robotic Process Automation and Educators Forum},
  booktitle = {Business Process Management: Blockchain, Robotic Process Automation and Educators Forum},
  editor    = {K{\"o}pke, Julius and Plattfaut, Ralf and Gdowska, Katarzyna and Munoz-Gama, Jorge and van der Werf, Jan Martijn and L{\´o}pez-Pintado, Orlenys and Rehse, Jana-Rebecca and Gonzalez-Lopez, Fernanda and Smit, Koen},
  publisher = {Springer},
  isbn      = {978-3-031-43432-7},
  issn      = {1865-1348},
  doi       = {https://doi.org/10.1007/978-3-031-43433-4},
  pages     = {181 -- 196},
  year      = {2023},
  abstract  = {In-depth analysis of customer journeys to broaden the understanding of customer behaviors and expectations in order to improve the customer experience is considered highly relevant in modern business practices. Recent studies predominantly focus on retrospective analysis of customer data, whereas more forward-directed concepts, namely predictions, are rarely addressed. Additionally, the integration of robotic process automation (RPA) to potentially increase the efficiency of customer journey analysis is not discussed in the current field of research. To fill this research gap, this paper introduces "customer journey mining". Process mining techniques are applied to leverage digital customer data for accurate prediction of customer movements through individual journeys, creating valuable insights for improving the customer experience. Striving for improved efficiency, the potential interplay of RPA and customer journey mining is examined accordingly. The research methodology followed is based on a design science research process. An initially defined customer journey mining artifact is operationalized through an illustrative case study. This operationalization is achieved by analyzing a log file of an online travel agency functioning as an orientation for researchers and practitioners while also evaluating the initially defined framework. The data is used to train seven distinct prediction models to forecast the touchpoint a customer is most likely to visit next. Gradient-boosted trees yield the highest prediction accuracy with 43.1\%. The findings further indicate technical suitability for RPA implementation, while financial viability is unlikely.},
  language  = {en}
}
@inproceedings{WesbuerKurzhalsUude2022,
  author    = {Wesbuer, Annika and Kurzhals, Kerstin and Uude, Katrin},
  title     = {Framework for university-society co-creation.},
  series = {Continuous Innovation Network Conference},
  booktitle = {Continuous Innovation Network Conference},
  address   = {Pisa, Italy},
  year      = {2022},
  language  = {en}
}
@inproceedings{WesbuerKurzhalsUude2022,
  author    = {Wesbuer, Annika and Kurzhals, Kerstin and Uude, Katrin},
  title     = {USC Ecosystem: A Comprehensive Framework for university-society co-creation},
  series = {University-Industry Interaction Conference 2022},
  booktitle = {University-Industry Interaction Conference 2022},
  address   = {Amsterdam, Netherlands},
  year      = {2022},
  language  = {en}
}
@inproceedings{WassermanFisher2018,
  author    = {Wasserman, Michael and Fisher, Sandra},
  title     = {"Mind the Gap": A Human Resource Management Perspective on Virtual Reality Training},
  series = {Proceedings of the 7th International E-HRM Conference: HRM 4.0 for Human-Centered Organizations},
  booktitle = {Proceedings of the 7th International E-HRM Conference: HRM 4.0 for Human-Centered Organizations},
  editor    = {Bissola, Rita and Imperatori, Barbara},
  publisher = {Università Cattolica del Sacro Cuore},
  address   = {Milan, Italy},
  organization    = {Università Cattolica del Sacro Cuore},
  pages     = {227 -- 247},
  year      = {2018},
  abstract  = {Virtual reality (VR) is starting to realize some of its promise as a tool to improve training effectiveness. However, research on VR for training and development is limited. Existing theories and models relating to organizational training and learning are infrequently used in the VR literature. A greater understanding of why VR works in the training context would help training designers create effective programs that leverage this continuously developing technology. This paper provides a typology of VR technologies specifically relevant to HR and integrates HR training frameworks and theory into findings on VR training from these other literatures. We specifically focus on immersive VR technology and seek to better understand reasons for the effectiveness of VR technologies for both training and assessment. We review findings, integrate related streams of research, and offer guideposts for those contemplating VR implementation in four important areas: training reactions in a VR context, VR-specific learning outcomes, opportunities for assessment using VR, and the effect of VR on training transfer. We conclude the paper by identifying a VR-training agenda for HR researchers.},
  language  = {en}
}
@inproceedings{ValleeSchulzRobert2019,
  author    = {Vall{\´e}e, Franz and Schulz, Colin and Robert, Julia},
  title     = {Getting rid of fixed delivery areas: the implications of dynamic vehicle routing on a German parcel delivery company},
  series = {Proceedings of the World Conference on Transport Research (WCTR) 2019},
  booktitle = {Proceedings of the World Conference on Transport Research (WCTR) 2019},
  address   = {Mumbai},
  year      = {2019},
  language  = {en}
}
@inproceedings{ThesingFeldmannBurchardt2021,
  author    = {Thesing, Theo and Feldmann, Carsten and Burchardt, Martin},
  title     = {Agile versus Waterfall Project Management: Decision Model for Selecting the Appropriate Approach to a Project},
  series = {ProjMAN - International Conference on Project Management 2020, Procedia Computer Science 181 (2021)},
  booktitle = {ProjMAN - International Conference on Project Management 2020, Procedia Computer Science 181 (2021)},
  doi       = {10.1016/j.procs.2021.01.227},
  pages     = {746 -- 756},
  year      = {2021},
  language  = {en}
}
@inproceedings{TackenbergJungkindFeldmannetal.2019,
  author    = {Tackenberg, Sven and Jungkind, Wilfried and Feldmann, Carsten and Appelfeller, Wieland},
  title     = {Digital Transformation of Companies: Experience Gained in the Implementation of an IoT Check},
  series = {9th International Conference on Production Engineering and Management (PEM) 2019, Proceedings},
  booktitle = {9th International Conference on Production Engineering and Management (PEM) 2019, Proceedings},
  editor    = {Padoano, Elio and Villmer, Franz-Josef},
  address   = {Triest, Lemgo},
  isbn      = {978-3-946856-04-7},
  pages     = {281 -- 290},
  year      = {2019},
  language  = {en}
}
@inproceedings{StekZunkDelkeetal.2018,
  author    = {Stek, Klaas and Zunk, Bernd Markus and Delke, Vincent and Schiele, Holger},
  title     = {Addressing the gap between employees' needs and learning objectives in purchasing \& supply management (PSM study programs; a student-centered learning approach},
  series = {Proceedings 12th INTED conference},
  booktitle = {Proceedings 12th INTED conference},
  address   = {Valencia, Spain},
  year      = {2018},
  abstract  = {This paper focusses on effective teaching and learning methods in the context of a larger project that aims to align objectives in higher education with employer requirements in the field of purchasing and supply management (PSM). The reason is that little is known about which specific skills and competencies of PSM professionals are needed outside academia and which learning objective higher education should incorporate to meet the practical PSM requirements of firms and organisations. Practice as well as literature share the understanding that PSM professionals need a well-balanced mixture of knowledge and soft-skills: the merely explicit know-what (codified knowledge), know-why (theory), know-how (method) and inter- \& intrapersonal soft skills.},
  language  = {en}
}
@inproceedings{SormaniChak2019,
  author    = {Sormani, Eva and Chak, Choiwai Maggie},
  title     = {Bringing Society Back: A playbook to re-connect science and community, presentation at University-Industry Interaction Conference 2019 (18-20.06.2019)},
  year      = {2019},
  language  = {en}
}
@inproceedings{SormaniBaakenBaakenetal.2019,
  author    = {Sormani, Eva and Baaken, Marieke and Baaken, Thomas and Stroila, Iulia},
  title     = {Nudging in the Context of Fostering Student Entrepreneurship as Part of the Third Mission of Higher Education Institutions},
  series = {High Tech Small Firm Conference 2019, (27-28.05.2019)},
  booktitle = {High Tech Small Firm Conference 2019, (27-28.05.2019)},
  year      = {2019},
  language  = {en}
}