@incollection{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz im Wissenstransfer.},
  series = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  booktitle = {Schriftenreihe "Hochschulen im Fokus", Krahn, Britta; Rietz, Christian; Simoleit, Wilma (Hrsg.): Sammelband Forschung: Forschungsf{\"o}rderung: Gratwanderung zwischen Ideenschmiede und B{\"u}rokratie? Technol},
  publisher = {DHI Deutsches Hochschul-Institut},
  address   = {Bonn},
  isbn      = {9783981467505},
  pages     = {149 -- 158},
  year      = {2011},
  language  = {de}
}
@incollection{BaakenvonHagenRaesfeldetal.2011,
  author    = {Baaken, Thomas and von Hagen, Friederike and Raesfeld, Lydia and Loyoal, Pontigo and Patricia, Am{\´e}rica},
  title     = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico},
  series = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  edition   = {1},
  address   = {Pachuca, Mexiko},
  pages     = {188 -- 207},
  year      = {2011},
  language  = {en}
}
@incollection{Balz2011,
  author    = {Balz, Ulrich},
  title     = {Grundlagen und Markt/Sekund{\"a}rmarkt f{\"u}r syndizierte Kredite},
  series = {Schriftlicher Managementlehrgang "Syndizierte Kredite"},
  booktitle = {Schriftlicher Managementlehrgang "Syndizierte Kredite"},
  edition   = {1},
  publisher = {Euroforum Verlag},
  address   = {D{\"u}sseldorf},
  pages     = {1 -- 67},
  year      = {2011},
  language  = {de}
}
@incollection{FischerThomsMeyer2011,
  author    = {Fischer, Dirk and Thoms-Meyer, Dirk},
  title     = {HGB-Jahresabschluss - Erstellung, pr{\"u}ferische Durchsicht und Pr{\"u}fung 2010/11},
  edition   = {7. Auflage},
  publisher = {Stotax Stollfuß Medien},
  address   = {Bonn},
  isbn      = {978-3-08-363111-8},
  pages     = {120 -- 169; 171-172; 17},
  year      = {2011},
  language  = {de}
}
@incollection{GalanMurosBarrioGarcia2011,
  author    = {Gal{\´a}n-Muros, V. and Barrio-Garc{\´i}a, Del},
  title     = {Students' Perceived Value of Higher Education in Spain: a methodological approach.},
  series = {Proceedings book of Spanish National Marketing Conference},
  booktitle = {Proceedings book of Spanish National Marketing Conference},
  publisher = {AEMARK},
  address   = {Castell{\´o}n},
  isbn      = {978-84-7356-796-1},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {An overview of the concept of marketing orientation in the higher education sector},
  series = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  booktitle = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  edition   = {Lodz University Pres},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification},
  series = {Proceeding book of European Marketing Academy Conference (EMAC)},
  booktitle = {Proceeding book of European Marketing Academy Conference (EMAC)},
  address   = {Ljubljana},
  isbn      = {978-961-240-211-2},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosGarzonBelloGonzalezAndrades2011,
  author    = {Gal{\´a}n-Muros, V. and Garzon-Bello, I. and Gonzalez-Andrades, M.},
  title     = {The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.},
  series = {Proceedings Book of International Conference on Education and New Learning Technologies},
  booktitle = {Proceedings Book of International Conference on Education and New Learning Technologies},
  publisher = {IATED},
  address   = {Barcelona},
  isbn      = {978-84-615-0441-1},
  year      = {2011},
  language  = {en}
}
@incollection{Gebhardt2011,
  author    = {Gebhardt, R.},
  title     = {SIC-15},
  series = {Thiele, St.; v. Keitz, I.; Br{\"u}cks, M. (Hrsg.): Internationales Bilanzrecht (Kommentar)},
  booktitle = {Thiele, St.; v. Keitz, I.; Br{\"u}cks, M. (Hrsg.): Internationales Bilanzrecht (Kommentar)},
  address   = {Bonn},
  year      = {2011},
  language  = {mul}
}
@incollection{GerschHewingLindert2011,
  author    = {Gersch, Martin and Hewing, Michael and Lindert, Ralf},
  title     = {Communities, industrielle Dienstleister und Orchestratoren als Beispiele neuer Gesch{\"a}ftsmodelle im Bereich E-Health@Home},
  series = {Lebensr{\"a}ume - Lebenstr{\"a}ume, Innovative Konzepte und Dienstleistungen f{\"u}r besondere Lebenssituationen. Hrsg Hermann Schoenauer, Markus Horneber. Stuttgart: Kohlhammer},
  booktitle = {Lebensr{\"a}ume - Lebenstr{\"a}ume, Innovative Konzepte und Dienstleistungen f{\"u}r besondere Lebenssituationen. Hrsg Hermann Schoenauer, Markus Horneber. Stuttgart: Kohlhammer},
  editor    = {Schoenauer, Hermann and Horneber, Markus},
  publisher = {Kohlhammer},
  address   = {Stuttgart},
  isbn      = {978-3-17-029601-5},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {159 -- 178},
  year      = {2011},
  language  = {de}
}