@article{KestingRennhak2005,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Teile und verstehe - Marktsegmentierung in deutschen Unternehmen},
  series = {Research \& Results},
  volume    = {7-2005},
  journal   = {Research \& Results},
  number    = {7},
  pages     = {S. 38 -- 39},
  year      = {2005},
  language  = {de}
}