@incollection{GerschHewing2012,
  author    = {Gersch, Martin and Hewing, Michael},
  title     = {AAL-Gesch{\"a}ftsmodelle im Gesundheitswesen - Eine empirisch gest{\"u}tzte Typologie relevanter Grundtypen {\"o}konomischer Aktivit{\"a}ten zur Nutzung von Ambient Assisted Living in sich ver{\"a}ndernden Wertsch{\"o}pfungsketten},
  series = {E-Health- und AAL-Gesch{\"a}ftsmodelle - Technologie und Dienstleistungen im demografischen Wandel und in sich ver{\"a}ndernden Wertsch{\"o}pfungsarchitekturen. Hrsg. Martin Gersch, Joachim Liesenfeld},
  booktitle = {E-Health- und AAL-Gesch{\"a}ftsmodelle - Technologie und Dienstleistungen im demografischen Wandel und in sich ver{\"a}ndernden Wertsch{\"o}pfungsarchitekturen. Hrsg. Martin Gersch, Joachim Liesenfeld},
  editor    = {Gersch, Martin and Liesenfeld, Joachim},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3834935205},
  doi       = {10.1007/978-3-8349-3521-2},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {3 -- 26},
  year      = {2012},
  language  = {de}
}
@techreport{GerschSchroederHewing2011,
  author    = {Gersch, Martin and Schr{\"o}der, Susanne and Hewing, Michael},
  title     = {Erl{\"o}s- und Finanzierungsm{\"o}glichkeiten innovativer Versorgungs- und Gesch{\"a}ftssysteme im Gesundheitswesen - Systematischer {\"U}berblick und exemplarische Analyse ausgew{\"a}hlter Gesch{\"a}ftssysteme},
  year      = {2011},
  language  = {de}
}
@article{GerschHewingSchoeler2011,
  author    = {Gersch, Martin and Hewing, Michael and Sch{\"o}ler, Bernd},
  title     = {Business Process Blueprinting - an enhanced view on process performance},
  series = {Business Process Management Journal},
  journal   = {Business Process Management Journal},
  number    = {Vol. 17 No. 5},
  issn      = {1463-7154},
  doi       = {10.1108/14637151111166169},
  pages     = {732 -- 747},
  year      = {2011},
  language  = {en}
}
@inproceedings{GerschSchoelerHewing2011,
  author    = {Gersch, Martin and Sch{\"o}ler, Bernd and Hewing, Michael},
  title     = {Business Process Blueprinting: Analysing and Evaluating Usage Processes},
  series = {40th Annual Conference of the European Marketing Academy (EMAC)},
  booktitle = {40th Annual Conference of the European Marketing Academy (EMAC)},
  year      = {2011},
  language  = {en}
}
@incollection{GerschHewingLindert2011,
  author    = {Gersch, Martin and Hewing, Michael and Lindert, Ralf},
  title     = {Communities, industrielle Dienstleister und Orchestratoren als Beispiele neuer Gesch{\"a}ftsmodelle im Bereich E-Health@Home},
  series = {Lebensr{\"a}ume - Lebenstr{\"a}ume, Innovative Konzepte und Dienstleistungen f{\"u}r besondere Lebenssituationen. Hrsg Hermann Schoenauer, Markus Horneber. Stuttgart: Kohlhammer},
  booktitle = {Lebensr{\"a}ume - Lebenstr{\"a}ume, Innovative Konzepte und Dienstleistungen f{\"u}r besondere Lebenssituationen. Hrsg Hermann Schoenauer, Markus Horneber. Stuttgart: Kohlhammer},
  editor    = {Schoenauer, Hermann and Horneber, Markus},
  publisher = {Kohlhammer},
  address   = {Stuttgart},
  isbn      = {978-3-17-029601-5},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {159 -- 178},
  year      = {2011},
  language  = {de}
}
@inproceedings{GerschSchoelerHewing2010,
  author    = {Gersch, Martin and Sch{\"o}ler, Bernd and Hewing, Michael},
  title     = {Service Dominant Logic and Business Process Blueprinting: Enhancing the View on Performance by Integrating the Customer Perspective},
  series = {16th Americas Conference on Information Systems (AMCIS)},
  booktitle = {16th Americas Conference on Information Systems (AMCIS)},
  publisher = {AIS/ICIS},
  isbn      = {978-1-61738-952-8},
  pages     = {1611 -- 1620},
  year      = {2010},
  language  = {en}
}
@inproceedings{GerschLindertHewing2010,
  author    = {Gersch, Martin and Lindert, Ralf and Hewing, Michael},
  title     = {AAL-business models: Different prospects for the successful implementation of innovative services in the first and second healthcare market},
  series = {Proceedings of the AALIANCE European Conference on AAL},
  booktitle = {Proceedings of the AALIANCE European Conference on AAL},
  year      = {2010},
  language  = {en}
}