@incollection{KlieweMarquardtKesting2010, author = {Kliewe, Thorsten and Marquardt, Philipp and Kesting, Tobias}, title = {Marketing in der Beratungsbranche: Ausgew{\"a}hlte Instrumente zur Vermarktung einer innovativen Dienstleistung}, series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, edition = {1. Aufl.}, publisher = {Harland Media}, address = {Lichtenberg (Odw.)}, isbn = {978-3938363423}, pages = {S. 251 -- 276}, year = {2010}, language = {de} } @article{KlieweMarquardtBaaken2009, author = {Kliewe, Thorsten and Marquardt, Philipp and Baaken, Thomas}, title = {Leveraging organizational resources by Creative Coupling: An evaluation of methods for intellectual asset identification.}, series = {Journal of Knowledge Globalization (JKG)}, volume = {2}, journal = {Journal of Knowledge Globalization (JKG)}, number = {2}, pages = {1 -- 23}, year = {2009}, language = {en} }