@incollection{GalanMurosSanchezContrerasBadilloVegaetal.2015,
  author    = {Gal{\´a}n-Muros, V. and Sanchez-Contreras, A. and Badillo-Vega, R. and Raesfeld, L. and Baaken, T. and Villareal, M. and Hidalgo-S{\´a}nchez, S.},
  title     = {UniTransfer Executive Training Course 2013-2014. Executive Report.},
  series = {Rosalba Badillo-Vega, Victoria Gal{\´a}n-Muros, Lydia Raesfeld, Thomas Baaken, Sue Rossano-Rivero, Milton Villarreal-Castro (Hrsg.)},
  booktitle = {Rosalba Badillo-Vega, Victoria Gal{\´a}n-Muros, Lydia Raesfeld, Thomas Baaken, Sue Rossano-Rivero, Milton Villarreal-Castro (Hrsg.)},
  edition   = {1. Aufl},
  publisher = {Waxmann},
  address   = {M{\"u}nster},
  isbn      = {978-3-8309-3319-9},
  pages     = {34 -- 49},
  year      = {2015},
  language  = {de}
}
@incollection{GalanMuros2015,
  author    = {Gal{\´a}n-Muros, V.},
  title     = {Del Aprendizaje a la Acci{\´o}n: el Proyecto de Aplicaci{\´o}n Personal (P.A.P.) como Herramienta de Impacto Organizacional.},
  series = {Badillo-Vega, R.; Raesfeld, L.: La Transferencia de Conocimiento y Tecnolog{\´i}a en un Contexto Internacional: Experiencias del Programa Intensivo de Gestores en Transferencia Internacional (GeTIn) [Kno},
  booktitle = {Badillo-Vega, R.; Raesfeld, L.: La Transferencia de Conocimiento y Tecnolog{\´i}a en un Contexto Internacional: Experiencias del Programa Intensivo de Gestores en Transferencia Internacional (GeTIn) [Kno},
  edition   = {La Transferencia de},
  publisher = {UAEH University Press},
  address   = {Mexico City},
  year      = {2015},
  language  = {mul}
}
@incollection{GalanMurosBarrioGarcia2011,
  author    = {Gal{\´a}n-Muros, V. and Barrio-Garc{\´i}a, Del},
  title     = {Students' Perceived Value of Higher Education in Spain: a methodological approach.},
  series = {Proceedings book of Spanish National Marketing Conference},
  booktitle = {Proceedings book of Spanish National Marketing Conference},
  publisher = {AEMARK},
  address   = {Castell{\´o}n},
  isbn      = {978-84-7356-796-1},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {An overview of the concept of marketing orientation in the higher education sector},
  series = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  booktitle = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  edition   = {Lodz University Pres},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosGarzonBelloGonzalezAndrades2011,
  author    = {Gal{\´a}n-Muros, V. and Garzon-Bello, I. and Gonzalez-Andrades, M.},
  title     = {The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.},
  series = {Proceedings Book of International Conference on Education and New Learning Technologies},
  booktitle = {Proceedings Book of International Conference on Education and New Learning Technologies},
  publisher = {IATED},
  address   = {Barcelona},
  isbn      = {978-84-615-0441-1},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification},
  series = {Proceeding book of European Marketing Academy Conference (EMAC)},
  booktitle = {Proceeding book of European Marketing Academy Conference (EMAC)},
  address   = {Ljubljana},
  isbn      = {978-961-240-211-2},
  year      = {2011},
  language  = {en}
}
@incollection{DaveyPlewaGalanMuros2014,
  author    = {Davey, T. and Plewa, C. and Gal{\´a}n-Muros, V.},
  title     = {University-Business Cooperation outcomes and impacts - A European Perspective},
  series = {Modern concepts of Organisational Marketing},
  booktitle = {Modern concepts of Organisational Marketing},
  publisher = {Springer Gabler, Wiesbaden},
  isbn      = {978-94-91901-01-0},
  year      = {2014},
  language  = {en}
}
@incollection{DaveyGalanMuros2016,
  author    = {Davey, T. and Gal{\´a}n-Muros, V.},
  title     = {The foundation of university-business cooperation: people and processes.},
  series = {In Badillo Vega, R.; Raesfeld, L.; Pineda Olivieri, J.; Gal{\´a}n-Muros, V. (2016) Knowledge and Technology Transfer in Mexico and Germany},
  booktitle = {In Badillo Vega, R.; Raesfeld, L.; Pineda Olivieri, J.; Gal{\´a}n-Muros, V. (2016) Knowledge and Technology Transfer in Mexico and Germany},
  publisher = {UAEH University Press},
  address   = {Pachuca, Mexico},
  isbn      = {978-607-482-480-3},
  year      = {2016},
  language  = {en}
}