@incollection{KestingKlieweKorffetal.2014,
  author    = {Kesting, Tobias and Kliewe, Thorsten and Korff, Nisha and Serbin, David},
  title     = {Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-04},
  pages     = {3 -- 21},
  year      = {2014},
  language  = {en}
}