@article{Schulte2012,
  author    = {Schulte, Klaus},
  title     = {Nicht jeder Kunde ist K{\"o}nig},
  series = {Wirtschaftsspiegel},
  volume    = {86},
  journal   = {Wirtschaftsspiegel},
  number    = {3},
  pages     = {42 -- 43},
  year      = {2012},
  language  = {mul}
}