@incollection{BaakenvonHagenRaesfeldetal.2011,
  author    = {Baaken, Thomas and von Hagen, Friederike and Raesfeld, Lydia and Loyoal, Pontigo and Patricia, Am{\´e}rica},
  title     = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico},
  series = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  edition   = {1},
  address   = {Pachuca, Mexiko},
  pages     = {188 -- 207},
  year      = {2011},
  language  = {en}
}