@incollection{GalanMurosBarrioGarcia2011,
  author    = {Gal{\´a}n-Muros, V. and Barrio-Garc{\´i}a, Del},
  title     = {Students' Perceived Value of Higher Education in Spain: a methodological approach.},
  series = {Proceedings book of Spanish National Marketing Conference},
  booktitle = {Proceedings book of Spanish National Marketing Conference},
  publisher = {AEMARK},
  address   = {Castell{\´o}n},
  isbn      = {978-84-7356-796-1},
  year      = {2011},
  language  = {en}
}