@incollection{BaakenKesting2009, author = {Baaken, Thomas and Kesting, Tobias}, title = {Wertkettenkonzepte im Science-to-Business Marketing}, series = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing}, booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing}, edition = {2., v{\"o}llig {\"u}berarbei}, publisher = {EUL}, address = {Lohmar und K{\"o}ln}, isbn = {978-89936-792-8}, pages = {181 -- 200}, year = {2009}, language = {de} } @article{BaakenKesting2008, author = {Baaken, Thomas and Kesting, Tobias}, title = {Science-to-Business Marketing, Besonderheiten eines Marketing f{\"u}r Forschung.}, series = {USP - Menschen im Marketing}, journal = {USP - Menschen im Marketing}, number = {2}, pages = {20 -- 21}, year = {2008}, language = {de} } @article{BaakenKesting2018, author = {Baaken, Thomas and Kesting, Tobias}, title = {A benefit seg­mentation approach for innovation-oriented university-business collaboration}, series = {International Journal of Technology Management}, volume = {76}, journal = {International Journal of Technology Management}, number = {1/2}, issn = {1741-5276}, doi = {10.1504/IJTM.2018.088702}, pages = {58 -- 80}, year = {2018}, language = {en} } @book{BaakenKestingKlieweetal.2012, author = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald}, title = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage}, edition = {2}, publisher = {Erich Schmidt}, address = {Berlin}, isbn = {978-3-503-14139-5}, pages = {407}, year = {2012}, language = {de} } @misc{ClaussKesting2016, author = {Clauß, Thomas and Kesting, Tobias}, title = {Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness, Vortrag auf der XXVII ISPIM Innovation Conference (June 19-22, 2016) am 21.06.2016 in Porto, Portugal.}, year = {2016}, language = {en} } @misc{ClaussKesting2016, author = {Clauß, Thomas and Kesting, Tobias}, title = {The Moderating Role of Fairness, Vortrag auf der XXVII ISPIM Innovation Conference (June 19-22, 2016) am 21.06.2016 in Porto, Portugal.}, year = {2016}, language = {en} } @incollection{ClaussKesting2016, author = {Clauß, Thomas and Kesting, Tobias}, title = {Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness}, series = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal}, booktitle = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal}, pages = {1 -- 17}, year = {2016}, language = {en} } @misc{ClaussKestingLiedtke2015, author = {Clauß, Thomas and Kesting, Tobias and Liedtke, Simon}, title = {Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors, Vortrag auf "TIE Jahrestagung 2015" (14.-16.10.2015) an der Universit{\"a}t Potsdam am 16.10.2015 in Potsdam.}, year = {2015}, language = {de} } @incollection{ClaussKestingLiedtke2015, author = {Clauß, Thomas and Kesting, Tobias and Liedtke, Simon}, title = {Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors}, series = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.}, booktitle = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.}, pages = {1 -- 29}, year = {2015}, language = {de} } @incollection{ClaussKestingNaskrent2016, author = {Clauß, Thomas and Kesting, Tobias and Naskrent, Julia}, title = {Proceedings of the 2016 R\&D Management Conference}, pages = {S. 1 -- 13}, year = {2016}, language = {en} }