@incollection{Baaken2019,
  author    = {Baaken, Thomas},
  title     = {Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft - Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges},
  series = {Handbuch Wissenschaftsmarketing},
  booktitle = {Handbuch Wissenschaftsmarketing},
  editor    = {Thorsten Knoll, Wolfgang Merten},
  publisher = {Springer Nature},
  address   = {Wiesbaden},
  isbn      = {978-3-658-25353-0},
  doi       = {10.1007/978-3-658-25353-0 7},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {195 -- 211},
  year      = {2019},
  language  = {de}
}