@article{Steinhausen2006,
  author    = {Steinhausen, Detlef},
  title     = {Marketing als strategischer Erfolgsfaktor},
  series = {Hospital},
  journal   = {Hospital},
  year      = {2006},
  language  = {de}
}
@article{Steinhausen2005,
  author    = {Steinhausen, Detlef},
  title     = {Das Krankenhaus als Marke},
  series = {nahdran},
  journal   = {nahdran},
  number    = {02/05},
  year      = {2005},
  language  = {de}
}