@article{BaakenSchmidt2017,
  author    = {Baaken, T. and Schmidt, Alexander L.},
  title     = {Opportunities and Barriers of Innovative "Operating Business" Models in B2B Marketing - Success Factors for Innovation in B2B Services},
  series = {FUTA Journal of Management and Technology},
  journal   = {FUTA Journal of Management and Technology},
  number    = {2(1)},
  issn      = {2315-8239},
  pages     = {1 -- 12},
  year      = {2017},
  language  = {en}
}