@book{Oehlschlegel1998, author = {{\"O}hlschlegel, Sonja}, title = {Erfassung und inhaltliche Analyse von Intergruppenkategorisierungen in der Kommunikation zwischen sozialen Gruppen}, publisher = {LIT Verlag}, address = {M{\"u}nster}, isbn = {978-3-8258-3821-8}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {182}, year = {1998}, language = {de} } @book{HaubrockOehlschlegel1998, author = {Haubrock, Alexander and {\"O}hlschlegel, Sonja}, title = {Der Mythos vom K{\"o}nig Kunde - Wie Kundenorientierung wirklich gelingt}, publisher = {Rosenberger}, address = {Leonberg}, isbn = {978-3-931085-17-9}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {87}, year = {1998}, language = {de} } @book{HaubrockOehlschlegel2006, author = {Haubrock, Alexander and {\"O}hlschlegel, Sonja}, title = {Der Mythos vom K{\"o}nig Kunde - Wie Kundenorientierung wirklich gelingt}, edition = {2., {\"u}berarb. und erw. Aufl.}, publisher = {Rosenberger}, address = {Leonberg}, isbn = {978-3-931085-57-5}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {111}, year = {2006}, language = {de} }