@incollection{AmadiEchenduPretoriusBaakenetal.2005,
  author    = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike},
  title     = {Science to Business Marketing - a Case Study from South Africa},
  series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {407 -- 416},
  year      = {2005},
  language  = {en}
}