@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {An overview of the concept of marketing orientation in the higher education sector},
  series = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  booktitle = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  edition   = {Lodz University Pres},
  year      = {2011},
  language  = {en}
}
@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {Gal{\´a}n-Muros, V. and Del Barrio-Garc{\´i}a, S. and Luque-Mart{\´i}nez, T.},
  title     = {Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification},
  series = {Proceeding book of European Marketing Academy Conference (EMAC)},
  booktitle = {Proceeding book of European Marketing Academy Conference (EMAC)},
  address   = {Ljubljana},
  isbn      = {978-961-240-211-2},
  year      = {2011},
  language  = {en}
}