@misc{BaakenHoelscher2009, author = {Baaken, Thomas and H{\"o}lscher, Volker}, title = {Data Analysis via Excel and PASW (Predictive Analysis Software - former SPSS), Vortrag im MBA-Programm der Christ University Bangalore an der Fachhhochschule W{\"u}rzburg, am 13.08.2009 in W{\"u}rzburg}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Die Zukunft der Marke im B-to-B Marketing - 7 Faktoren einererfolgreichen Markenpositionierung, Vortrag auf dem Business Breakfast der pro-art Werbeagentur am 27.03.2009 in Essen}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Einf{\"u}hrung in die Grundlagen des Business-to-Business Marketing, Impulsvortrag im Rahmen des Sektionsseminars f{\"u}r Promovenden "Business-to-Business Marketing", Sektion Professor Gerstlberger, am 25.02.2009 in Nordhausen}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Engineering-to-Business Marketing und Creative Coupling, Vortrag auf dem Workshop "Hybride Wertsch{\"o}pfung" der Technologief{\"o}rderung M{\"u}nster und der Prognos AG, am 24.08.2009 in M{\"u}nster}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Engineering-to-Business: Erfolgsfaktoren im Innovationsmarketing, Vortrag auf der Tagung des VDMA, Arbeitskreis Innovation bei der G{\"o}cking Konstruktion GmbH am 01.09.2009 in Oelde}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Forschungsmarketing - Science-to-Business, Seminar im MBA Masterkurs "Wissenschaftsmanagement und -Marketing" der Fachhochschule Osnabr{\"u}ck und der CHE, am 28.03.2009 in Osnabr{\"u}ck}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, Vortrag auf dem Workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective" am 06.02.2009 in Adelaide, Australien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Netzwerkanalyse: Netzwerke - wie sie funktionieren und wie man sie nutzen kann, Vortrag im Methodenseminar des Politik-Masterstudiums an der Westf{\"a}lischen Wilhelms Universit{\"a}t, PD Dr. Dirk Halm, am 22.10.2009 in M{\"u}nster}, year = {2009}, language = {de} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction" Vortrag auf dem Seminar "Key Account Management and Customer Relationship Management in Universities", der Rectors Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education am 22.01.2009 in Helsinki, Finnland}, year = {2009}, language = {en} }