@inproceedings{GerschSchoelerHewing2011,
  author    = {Gersch, Martin and Sch{\"o}ler, Bernd and Hewing, Michael},
  title     = {Business Process Blueprinting: Analysing and Evaluating Usage Processes},
  series = {40th Annual Conference of the European Marketing Academy (EMAC)},
  booktitle = {40th Annual Conference of the European Marketing Academy (EMAC)},
  year      = {2011},
  language  = {en}
}
@inproceedings{Hewing2011,
  author    = {Hewing, Michael},
  title     = {In the eye of the beholder: Customer-oriented Process Management through Blueprinting},
  series = {9th International Conference on Business Process Management (BPM), Clermont-Ferrand, France, 28. August-02. September 2011},
  booktitle = {9th International Conference on Business Process Management (BPM), Clermont-Ferrand, France, 28. August-02. September 2011},
  year      = {2011},
  language  = {en}
}
@inproceedings{Linnemann2011,
  author    = {Linnemann, Kerstin},
  title     = {Innovation Generation through Resource Recombination: Exploring the Determinants of Resource Recombination from a Dynamic Capability Perspective},
  series = {Proceedings of the 11th CINet PhD Workshop at the 12th International CINet Conference "Continuous Innovation: Doing More with Less", Aarhus, Denmark, 2011},
  booktitle = {Proceedings of the 11th CINet PhD Workshop at the 12th International CINet Conference "Continuous Innovation: Doing More with Less", Aarhus, Denmark, 2011},
  pages     = {1 -- 15},
  year      = {2011},
  language  = {en}
}
@inproceedings{GerstlbergerKestingKorff2011,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  series = {Technology Transfer Conference 2011, Augsburg},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795},
  year      = {2011},
  abstract  = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.},
  language  = {en}
}