@inproceedings{LippoldRachFritsch2020,
  author    = {Lippold, Susanne and Rach, Jutta and Fritsch, Andreas},
  title     = {Study programme development - Building a bridge between tradition and innovation - An unusal approach},
  series = {Learning \& Teaching Forum Utrecht},
  booktitle = {Learning \& Teaching Forum Utrecht},
  publisher = {European University Association (EUA)},
  issn      = {2593-9602},
  doi       = {10.25974/fhms-11720},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-117209},
  year      = {2020},
  abstract  = {Study programme development is one of the most challenging processes at universities since all faculty is involved. And in our experience, the redesign of already existing programmes seems to be even more difficult: Whereas innovative forces want to pick up new trends (e.g. digitalisation or other new teaching concepts) more conservative forces emphasises on values and refer to existing experience. Both positions are important and contextually right. Thus, the presented format provides a gradual framework to bridge the gap between both sides in an interactive and creative process. Both sides are invited to negotiate the best possible result by using an unusual approach for university discussions, the benefit analysis method known e.g. from economics. After the negotiating activity, it should be obvious that a change of perspective is also helpful, if not necessary, to create a new or updated study programme. The practiced approach helps as well to recognise which limits for study programme development remain when visionary ideas are measured against reality.},
  language  = {en}
}
@inproceedings{BuchholzKappel2020,
  author    = {Buchholz, Wolfgang and Kappel, Antonia},
  title     = {Purchasing in service networks: The impact of high visibility on purchasing performance},
  series = {IPSERA Conference Proceedings},
  booktitle = {IPSERA Conference Proceedings},
  publisher = {IPSERA},
  doi       = {10.25974/fhms-13742},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-137427},
  pages     = {1 -- 25},
  year      = {2020},
  abstract  = {While the service sector is growing rapidly, the purchasing of services has not yet received significant attention in theory or practice. Service purchasers face serious challenges, and existing purchasing practices for services are often non-strategic. We choose an exploratory-qualitative research approach to investigate the purchasing of IT, logistics and Maintenance, Repair, and Overhaul (MRO) services. In particular, we focus on the role of visibility and analyze how service purchasers can benefit from extensive knowledge about their service networks. We determine that visibility indeed adds significant value to service purchasing and can help service purchasers to decrease costs, mitigate risks and maintain competitiveness.},
  language  = {en}
}
@inproceedings{GerstlbergerKestingKorff2011,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  series = {Technology Transfer Conference 2011, Augsburg},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795},
  year      = {2011},
  abstract  = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.},
  language  = {en}
}
@inproceedings{MorgretFeldmannMatthies2024,
  author    = {Morgret, Linda and Feldmann, Carsten and Matthies, Benjamin},
  title     = {Value Driver Trees for KPI-Based Decision Analytics: Process Performance in the Order-to-Delivery Process},
  series = {Proceedings of the 57th Hawaii International Conference on System Sciences (HICSS)},
  booktitle = {Proceedings of the 57th Hawaii International Conference on System Sciences (HICSS)},
  isbn      = {978-0-9981331-7-1},
  doi       = {10.25974/fhms-17513},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-175131},
  year      = {2024},
  language  = {en}
}