@inproceedings{GerschSchoelerHewing2011,
  author    = {Gersch, Martin and Sch{\"o}ler, Bernd and Hewing, Michael},
  title     = {Business Process Blueprinting: Analysing and Evaluating Usage Processes},
  series = {40th Annual Conference of the European Marketing Academy (EMAC)},
  booktitle = {40th Annual Conference of the European Marketing Academy (EMAC)},
  year      = {2011},
  language  = {en}
}
@inproceedings{GerschSchoelerHewing2010,
  author    = {Gersch, Martin and Sch{\"o}ler, Bernd and Hewing, Michael},
  title     = {Service Dominant Logic and Business Process Blueprinting: Enhancing the View on Performance by Integrating the Customer Perspective},
  series = {16th Americas Conference on Information Systems (AMCIS)},
  booktitle = {16th Americas Conference on Information Systems (AMCIS)},
  publisher = {AIS/ICIS},
  isbn      = {978-1-61738-952-8},
  pages     = {1611 -- 1620},
  year      = {2010},
  language  = {en}
}
@inproceedings{GerschLindertHewing2010,
  author    = {Gersch, Martin and Lindert, Ralf and Hewing, Michael},
  title     = {AAL-business models: Different prospects for the successful implementation of innovative services in the first and second healthcare market},
  series = {Proceedings of the AALIANCE European Conference on AAL},
  booktitle = {Proceedings of the AALIANCE European Conference on AAL},
  year      = {2010},
  language  = {en}
}