@incollection{KestingGerstlberger2010,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice},
  series = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  booktitle = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  address   = {Coventry},
  isbn      = {978-1-84600-0317},
  pages     = {S. 1 -- 7},
  year      = {2010},
  language  = {en}
}
@incollection{KlieweMarquardtKesting2010,
  author    = {Kliewe, Thorsten and Marquardt, Philipp and Kesting, Tobias},
  title     = {Marketing in der Beratungsbranche: Ausgew{\"a}hlte Instrumente zur Vermarktung einer innovativen Dienstleistung},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1. Aufl.},
  publisher = {Harland Media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {978-3938363423},
  pages     = {S. 251 -- 276},
  year      = {2010},
  language  = {de}
}