@incollection{ClaussKestingLiedtke2015,
  author    = {Clauß, Thomas and Kesting, Tobias and Liedtke, Simon},
  title     = {Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors},
  series = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.},
  booktitle = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.},
  pages     = {1 -- 29},
  year      = {2015},
  language  = {de}
}
@incollection{BaakenKesting2009,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Wertkettenkonzepte im Science-to-Business Marketing},
  series = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  edition   = {2., v{\"o}llig {\"u}berarbei},
  publisher = {EUL},
  address   = {Lohmar und K{\"o}ln},
  isbn      = {978-89936-792-8},
  pages     = {181 -- 200},
  year      = {2009},
  language  = {de}
}
@incollection{KestingGerstlberger2010,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice},
  series = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  booktitle = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  address   = {Coventry},
  isbn      = {978-1-84600-0317},
  pages     = {S. 1 -- 7},
  year      = {2010},
  language  = {en}
}
@incollection{KestingClauss2014,
  author    = {Kesting, Tobias and Clauß, Thomas},
  title     = {The impacts of governance mechanisms and knowledge conversion on university-business collaboration performance},
  series = {Proceedings der TIE Jahrestagung 2014 (22. bis 24. Oktober 2014 an der TUM School of Management, Technische Universit{\"a}t M{\"u}nchen), Garching b. M{\"u}nchen},
  booktitle = {Proceedings der TIE Jahrestagung 2014 (22. bis 24. Oktober 2014 an der TUM School of Management, Technische Universit{\"a}t M{\"u}nchen), Garching b. M{\"u}nchen},
  pages     = {1 -- 29},
  year      = {2014},
  language  = {en}
}
@incollection{ClaussKestingNaskrent2016,
  author    = {Clauß, Thomas and Kesting, Tobias and Naskrent, Julia},
  title     = {Proceedings of the 2016 R\&D Management Conference},
  pages     = {S. 1 -- 13},
  year      = {2016},
  language  = {en}
}
@incollection{KestingKlieweKorffetal.2014,
  author    = {Kesting, Tobias and Kliewe, Thorsten and Korff, Nisha and Serbin, David},
  title     = {Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-04},
  pages     = {3 -- 21},
  year      = {2014},
  language  = {en}
}
@incollection{KestingRennhakSchuetz2006,
  author    = {Kesting, Tobias and Rennhak, Carsten and Sch{\"u}tz, Tobias},
  title     = {Marktsegmentierung als Voraussetzung f{\"u}r Kundenverst{\"a}ndnis},
  series = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  booktitle = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  edition   = {1. Aufl.},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3835004009},
  pages     = {S. 53 -- 78},
  year      = {2006},
  language  = {de}
}
@incollection{KlieweMarquardtKesting2010,
  author    = {Kliewe, Thorsten and Marquardt, Philipp and Kesting, Tobias},
  title     = {Marketing in der Beratungsbranche: Ausgew{\"a}hlte Instrumente zur Vermarktung einer innovativen Dienstleistung},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1. Aufl.},
  publisher = {Harland Media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {978-3938363423},
  pages     = {S. 251 -- 276},
  year      = {2010},
  language  = {de}
}
@incollection{ClaussKesting2016,
  author    = {Clauß, Thomas and Kesting, Tobias},
  title     = {Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness},
  series = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal},
  booktitle = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal},
  pages     = {1 -- 17},
  year      = {2016},
  language  = {en}
}
@incollection{KestingRennhak2012,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Kundenverst{\"a}ndnis durch Marktsegmentierung},
  series = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  booktitle = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  edition   = {1. Aufl.},
  publisher = {Ibidem},
  address   = {Stuttgart},
  isbn      = {978-3838203423},
  pages     = {S. 17 -- 42},
  year      = {2012},
  language  = {de}
}