@book{ValleeSchulzPumpe2018, author = {Vall{\´e}e, Franz and Schulz, Colin and Pumpe, Andreas}, title = {Omnichannel im Handel - Was nicht nur die Fashionbranche wissen sollte}, edition = {1. Auflage}, publisher = {Huss-Verlag}, address = {M{\"u}nchen}, isbn = {978-3-946350-76-7}, pages = {184}, year = {2018}, language = {de} }