@book{BaakenKestingKlieweetal.2012,
  author    = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald},
  title     = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage},
  edition   = {2},
  publisher = {Erich Schmidt},
  address   = {Berlin},
  isbn      = {978-3-503-14139-5},
  pages     = {407},
  year      = {2012},
  language  = {de}
}