@book{KestingPlewaKlieweetal.2015, author = {Kesting, Tobias and Plewa, Carolin and Kliewe, Thorsten and Davey, Todd}, title = {University-Business Cooperation: Individuals and organisations at the interface}, volume = {68(3-4)}, edition = {1}, publisher = {Inderscience}, address = {Genf}, isbn = {ISSN 0267-5730}, pages = {154 S}, year = {2015}, language = {en} } @book{Kesting2012, author = {Kesting, Tobias}, title = {Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive. Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universit{\"a}ten und Fachhochschulen}, edition = {1. Aufl.}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3658007188}, pages = {420 S}, year = {2012}, language = {de} } @book{KestingRennhak2008, author = {Kesting, Tobias and Rennhak, Carsten}, title = {Marktsegmentierung in der Deutschen Unternehmenspraxis}, edition = {1. Aufl.}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3834908315}, pages = {188 S}, year = {2008}, language = {de} } @book{HoeftKesting2010, author = {H{\"o}ft, Uwe and Kesting, Tobias}, title = {Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen}, editor = {Baaken, Thomas}, edition = {1. Aufl.}, publisher = {Harland Media}, address = {Lichtenberg (Odw.)}, isbn = {978-3938363423}, pages = {354 S}, year = {2010}, language = {de} } @book{BaakenKestingKlieweetal.2012, author = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald}, title = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage}, edition = {2}, publisher = {Erich Schmidt}, address = {Berlin}, isbn = {978-3-503-14139-5}, pages = {407}, year = {2012}, language = {de} } @book{PavlinKestingBaaken2016, author = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas}, title = {Integrating higher education and university-business cooperation: synergies, potential and challenges}, volume = {51(1)}, edition = {1}, publisher = {Inderscience}, address = {Genf}, issn = {0141-8211}, pages = {139 S}, year = {2016}, language = {en} } @book{KlieweKestingBaakenetal.2019, author = {Kliewe, Thorsten and Kesting, Tobias and Baaken, Thomas and Plewa, Carolin}, title = {Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings}, publisher = {Springer Nature}, address = {Singapore}, isbn = {978-981-13-8129-4}, doi = {10.1007/978-981-13-8130-0}, publisher = {FH M{\"u}nster - University of Applied Sciences}, pages = {260}, year = {2019}, language = {en} }