@incollection{BalzThalenhorst2013,
  author    = {Balz, Ulrich and Thalenhorst, Jobst},
  title     = {Shareholder Value},
  series = {W. Pepels, Marketingeffizienz - Kosten senken und Leistung steigern},
  booktitle = {W. Pepels, Marketingeffizienz - Kosten senken und Leistung steigern},
  edition   = {2.},
  publisher = {Berliner Wissenschafts-Verlag},
  address   = {Berlin},
  pages     = {241 -- 256},
  year      = {2013},
  language  = {mul}
}