@incollection{BaakenvonHagenRaesfeldetal.2011, author = {Baaken, Thomas and von Hagen, Friederike and Raesfeld, Lydia and Loyoal, Pontigo and Patricia, Am{\´e}rica}, title = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico}, series = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional}, booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional}, edition = {1}, address = {Pachuca, Mexiko}, pages = {188 -- 207}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Models of Collaborative Research and Science Marketing, Vortrag auf der Konferenz "EUIMA-Collaborative Research" der European University Association (EUA) in Zusammenarbeit mit CESAER Network, Politecnico di Torino am 9.11.2011 (8.-9.11.2011) in Turin, Italien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science -> Marketing -> Science, Vortrag am ECIC Entrepreneurship, Commersialisation \& Innovation Centre der University of Adelaide am 3.11.2011 in Adelaide, Australien}, year = {2011}, language = {en} } @misc{BaakenDaveyGalanMuros2011, author = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria}, title = {Results of a Major Study on the Cooperation between Higher Education Institutions and public/private Organisations, Vortrag auf dem Berliner Symposium f{\"u}r Wissenschaftsmarketing der TU Berlin in der Berlin-Brandenburgischen Akademie der Wissenschaften am 17.10.2011 in Berlin}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Uvajanje inovacije na trg / Introducing innovation to the market, Vortrag auf der Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator am 28.09.2011 in Ljubljana, Slowenien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Close the Gaps - Market Analysis in Research Markets, Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2009 in Augsburg}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, Vortrag auf der Konferenz "1st International Conference on Science Marketing" an der Erasmus University Rotterdam, am 7. Juni 2011 in Rotterdam, Niederlande}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Research Commercialisation and Markets - How to think about commercialisation markets in respect to research, auf dem Workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" zur Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 12.05.2011 in St. Petersburg, Russland}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a New Successful Approach for getting Higher Education \& Research Institutions closer to Markets, auf der Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 11.05.2011 in St. Petersburg, Russland}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - A new Model in Knowledge Transfer, Vortrag auf der Konferenz FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) in der L{\"a}ndervertretung Baden W{\"u}rttemberg am 10.05.2011 in Br{\"u}ssel, Belgien}, year = {2011}, language = {en} }