@article{Baaken2005, author = {Baaken, Thomas}, title = {Marketing durch Vertrauen}, series = {Wirtschaftsspiegel}, journal = {Wirtschaftsspiegel}, number = {Juni}, pages = {22f.}, year = {2005}, language = {de} } @incollection{AmadiEchenduPretoriusBaakenetal.2005, author = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike}, title = {Science to Business Marketing - a Case Study from South Africa}, series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, address = {Tokyo}, pages = {407 -- 416}, year = {2005}, language = {en} } @incollection{VonHagenBaakenHoelscheretal.2005, author = {Von Hagen, Friederike and Baaken, Thomas and H{\"o}lscher, Volker and Plewa, Carolin}, title = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe)}, series = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, booktitle = {Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan}, address = {Tokyo}, pages = {384 -- 394}, year = {2005}, language = {en} } @incollection{Baaken2005, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation.}, series = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S}, booktitle = {Baaken, Thomas; Amandi-Echendu, Joe (Hrsg.): Proceeding of 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation. 18.-19.10.2005, Pretoria, S}, address = {Pretoria}, year = {2005}, language = {en} } @article{PlewaQuesterBaaken2005, author = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas}, title = {Relationship Marketing and University-Industry Linkages: A conceptual framework}, series = {Marketing Theory}, volume = {5}, journal = {Marketing Theory}, number = {4}, issn = {1470-5931}, pages = {40 -- 50}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science-to-Business Marketing. Vom Technologietransfer zum Forschungsmarketing - ein innovativer Ansatz zur Zusammenarbeit von Wissenschaft und Wirtschaft, Sitzung des Impulskreises Austauschprozesse Wirtschaft-Politik-Wissenschaft des BDI Bundesverbandes der Deutschen Industrie, im Hause der Bertelmann Stiftung am 05.12.2005 in Berlin}, year = {2005}, language = {de} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {S2B - Science-to-Business Marketing; Strategien und Instrumente des Wissenschaftsmarketing, AFM Marketingtagung am 11.-12.11.2005 in Ingolstadt}, year = {2005}, language = {de} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science to Business Marketing- A new way of Successful Research Commercialisation by Getting Research Closer to Markets, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence am 26.10.2005 in Tokyo, Japan}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, Vortrag auf der 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{BaakenvonHagenHoelscheretal.2005, author = {Baaken, Thomas and von Hagen, Friederike and H{\"o}lscher, Volker and Plewa, Carolin}, title = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Vortrag auf der 4th International Conference on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} }