@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Marktanalyse},
  series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  journal   = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  pages     = {151 -- 165.},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technologie-Marketing},
  series = {Technologie-Marketing},
  booktitle = {Technologie-Marketing},
  address   = {Wiesbaden},
  year      = {1990},
  language  = {mul}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technology Marketing: A Response to Technological Change},
  series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  journal   = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  pages     = {289 -- 309},
  year      = {1990},
  language  = {mul}
}
@book{BaakenLaunen1993,
  author    = {Baaken, Thomas and Launen, Michael},
  title     = {Software-Marketing},
  address   = {M{\"u}nchen},
  year      = {1993},
  language  = {mul}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {. 770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Lebensl{\"a}nglich loyal - Kundenbeziehungsmanagement},
  series = {acquisa, Vol 52},
  booktitle = {acquisa, Vol 52},
  issn      = {0938-792},
  pages     = {S. 28 -- 30.},
  year      = {2004},
  language  = {mul}
}
@incollection{BaakenPlewa2004,
  author    = {Baaken, Thomas and Plewa, Carolin},
  title     = {Key Success Factors in Research Commercialization},
  series = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  booktitle = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  address   = {Washington DC},
  year      = {2004},
  language  = {mul}
}
@misc{PlewaQuesterBaaken2004,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {mul}
}
@book{BaakenDaveyKliewe2009,
  author    = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten},
  title     = {Tech Advance Technology Assessment Handbook},
  edition   = {1},
  publisher = {apprimo UG},
  address   = {M{\"u}nster},
  pages     = {122},
  year      = {2009},
  language  = {mul}
}