@misc{BaakenvonHagenPlewa2004,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Vortrag bei der Australian \& New Zealand Marketing Academy Conference am 29.11-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Strategic Success Factors in Research Commercialisation, Vortrag bei der Tagung "Dilemmas, Deals and Dollars in Biotechnology" der BioInnovation SA am 23.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Science Marketing Approach to Working with Industry, Vortrag auf der Second ProTon Europe Annual Conference 2004, University College Dublin am 21.-23.11.2004 in Dublin, Irland},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {New ways of getting University Research to Markets, Gastvorlesung an der School of Commerce, The University of Adelaide am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Successful Research Commercialisation, Vortrag bei Adelaide Research and Innovation (ARI) am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Science Marketing Approach to successful Research Commercialisation, Votrag bei der Europ{\"a}ischen Kommission, (DG Research; Isi Saragossi, Dennis Dambois) am 18.10.2004 in Br{\"u}ssel, Belgien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {"New Ways of getting University Research to Market", 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation am 19.10.2004 in Br{\"u}ssel, Belgien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Commercial World, Vortrag innerhalb des Commercialisation Awareness Program "Research: A Commercial Perspective" der University of Adelaide am 21.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing- A new way of Successful Research Commercialisation by Getting Research Closer to Markets, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence am 26.10.2005 in Tokyo, Japan},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, Vortrag auf der 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science- to- Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Prof Robin Crewe, Vice President Research am 23.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Technology Sales and Commercialisation, Gastvorlesung an der University of Pretoria im "Technology Management", Prof Tinus Pretorius, am 23.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{BaakenvonHagenHoelscheretal.2005,
  author    = {Baaken, Thomas and von Hagen, Friederike and H{\"o}lscher, Volker and Plewa, Carolin},
  title     = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Vortrag auf der 4th International Conference on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Dr Mohammed Jeena und , Director of Research Commercialisation and Strategy und Prof Roelf Sandenbergh am 24.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - local, regional and international experiences, Vortrag bei den German-Dutch University Days an der Westf{\"a}lische Wilhelms-Universit{\"a}t am 23-24.05.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Marketing Research: from the Lab to the Market Place, Training School der ProTon "Making Technology Transfer Offices a Success", UCA University of C{\´a}diz am 03.-04.10.2005 in C{\´a}diz, Spanien},
  year      = {2005},
  language  = {en}
}
@misc{BaakenPlewaQuester2005,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Research Commercialisation at the University of Applied Sciences Muenster, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Successful marketing measures of research commercialisation, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Non-Traditional Tech Transfer - Use your researcher more actively!, Vortrag auf der Konferenz "Looking Beyond Traditional Technology Transfer" der ASTP (Association of Sciences Transfer Professionals) an der Universit{\"a}t Nice - Sophia Antipolis am 24.10.2006 in Nizza, Frankreich},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a new way of successful Science and Industry Cooperation, Vortrag auf den Atlantic-Transfer Conference Series des Science to Industry Bereiches des Illinois Institute of Technology am 17.11.2006 in Chicago, USA},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a way of Successful Research Commercialisation by Getting Research(ers) Closer to Markets, Vorlesung an der Coventry University (Technology Park) am 24.10.2006 in Coventry, Großbritannien},
  year      = {2006},
  language  = {en}
}
@misc{BaakenvonHagenPlewa2006,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {Performance by Markets -A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, Vortrag auf dem "2nd Workshop on the process of reform of University systems and sustainable economic competitiveness" an der Fondazione Giorgio am 04.-06.05.2006 Venedig, Italien},
  year      = {2006},
  language  = {en}
}
@misc{BaakenSodaSugasawa2006,
  author    = {Baaken, Thomas and Soda, Ryo and Sugasawa, Yoshio},
  title     = {Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Vortrag auf der Konferenz IAMOT "15th International Conference on Management of Technology" am 22.-26.05 2006 in Beijing, Volksrepublik China (PRC)},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Vortrag im Rahmen des Workshops "The Paradigm of Research \& Technology Driven Innovation - From Knowledge to Market" der Hanseatic Innovating Regions - Strategic Conference am 10.05.2006 in Amsterdam, Niederlande},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer Expectations \& Customer Satisfaction in Research Markets, Vortrag auf dem ProTon Europe Expert Workshop "How to market Research? Benefit Expectations of Research Partners" am 17.05.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien},
  year      = {2007},
  language  = {en}
}
@misc{OPUS4-4976,
  title     = {"Forschung und Innovation - Science-to-Business Marketing als neuer Ansatz im k{\"u}nftigen Wissenstransfer", Vortrag auf der Konferenz "Die Rolle der Universit{\"a}t in Forschung und Innovation, Il ruolo dell universit{\`a} nella ricerca e nell innovazione, The role of the University in research and innovation", an der Freien Universit{\"a}t Bozen am 23.02.2007 in Bozen, Italien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing, Partnering and successful Research Commercialisation", Vortrag an der American University of Sharjah am 04.03.2007 in Dubai/Sharjah, Vereinigte Arabische Emirate (UAE)},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing and Partnering as Key Success Factors in Future Innovation", Tagung der BDU "Science to Business - Bridging the Gap" am 22.03.2007 in Amsterdam, Niederlande},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Innovation - Marketing, Partnering and successful Research Commercialisation", Vortrag an der Sohar University am 05.03.2007 in Sohar, Oman},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {The Role of Higher Education in Knowledge Transfer, Kolloquim der Verbindungsb{\"u}ros der deutschen Universit{\"a}ten des DAAD (New York), des Bundesministeriums f{\"u}r Bildung und Forschung (BMBF), und des Woodrow Wilson International Center for Scholars am 15.02.2007 in Washington, USA},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDaveyvonHagen2008,
  author    = {Baaken, Thomas and Davey, Todd and von Hagen, Friederike},
  title     = {Higher Education, Research \& Technology Transfer in Australia, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select new Technology Transfer approaches, Presentation to Trans2tech Workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre am 19.06.2008 in Barcelona, Spanien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Pr{\"a}sentation im Rahmen der Konferenz "Marketing inova{\´i} aneb Jak prodat svuj vyn{\´a}les?" am CeTT Centrum pro Trasnsfer Technologi{\´i} at the Technology Centre AS CR am 05.06.2008 in Prag, Tschechien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Overview on select new Technology Transfer approaches, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDaveyKliewe2008,
  author    = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten},
  title     = {Fostering Entrepreneurial Spirit and Extracting Entrepreneurial Value - Comparing Successful Approaches Taken by a Large Private Organisation with that of a Highly Regarded University, Pr{\"a}sentation bei der Konferenz "Promoting Entrepreneurship by Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Vortrag zur 1st International Conference of Applied Arts "Applied Arts and Future Expectations", Mansoura University at Damietta am 13.-15.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note Pr{\"a}sentation der Konferenz "Promoting Entrepreneurship at Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-Marketing - the Workshop, Workshop innerhalb der "1st International Conference of Applied Arts and Future Expectations" Mansoura University at Damietta am 14.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}