@misc{BaakenPlewaQuester2005,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}