@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Transfer Intermediaries in University-Business Cooperation. Relevance and Activities from an International Perspective, Vortrag anl{\"a}sslich des Besuchs der Delegation der Universidad Aut{\´o}noma del Estado de Hildago (UAEH) an der Fachhochschule M{\"u}nster am 02.02.2011 in M{\"u}nster.},
  year      = {2011},
  language  = {en}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Transfer Intermediaries in (University) Knowledge and Technology Transfer - Theoretical and empirically-based Considerations, Vortrag im Rahmen der Tagung "Deutsch-Brasilianisches Transfer Leadership Programm - Inspired by minds and nature" der Arbeitsstelle Forschungstransfer der Westf{\"a}lischen Wilhelms-Universit{\"a}t M{\"u}nster am 10.02.2011 in M{\"u}nster.},
  year      = {2011},
  language  = {en}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Marktorientierter Wissens- und Technologietransfer: Ein zweistufiger Ansatz zur Segmentierung industrieller Kunden auf M{\"a}rkten f{\"u}r Forschungsleistungen, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 16.04.2011 in Osnabr{\"u}ck.},
  year      = {2011},
  language  = {de}
}
@misc{KorffKestingGerstlberger2011,
  author    = {Korff, Nisha and Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg.},
  year      = {2011},
  language  = {de}
}
@inproceedings{GerstlbergerKestingKorff2011,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  series = {Technology Transfer Conference 2011, Augsburg},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795},
  year      = {2011},
  abstract  = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.},
  language  = {en}
}
@article{KestingRennhak2011,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Market Segmentation in German Business Practice - Relevance, Procedures and Challenges},
  series = {World Review of Entrepreneurship, Management and Sustainable Development},
  volume    = {7},
  journal   = {World Review of Entrepreneurship, Management and Sustainable Development},
  number    = {4},
  pages     = {S. 361 -- 379},
  year      = {2011},
  language  = {en}
}
@incollection{KestingGerstlberger2011,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands},
  series = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  booktitle = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  address   = {Delft},
  isbn      = {1998-7374},
  pages     = {S. 1 -- 20},
  year      = {2011},
  language  = {en}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Grundlagen der Marktsegmentierung. Segmenting - Targeting - Positioning, Gastvorlesung beim Dok.Net des IHI Zittau im Rahmen des Doktorandenseminars zu Marketingstrategien und -prozessen am 21.09.2011 in M{\"u}nster.},
  year      = {2011},
  language  = {de}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Ans{\"a}tze zur {\"U}bertragung des Wertkettenkonzepts nach Porter auf den Hochschulsektor, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 16.04.2011 in Osnabr{\"u}ck.},
  year      = {2011},
  language  = {de}
}