@book{OPUS4-7909,
  title     = {Impact in University-Business Cooperation: International Journal of Technology Transfer and Commercialisation, 2014 Vol.13 No.1/2, Special Issue},
  editor    = {Kesting, Tobias and Kliewe, Thorsten and Baaken, Thomas},
  publisher = {Inderscience},
  address   = {Genf},
  isbn      = {1470-6075},
  pages     = {132 S},
  year      = {2014},
  language  = {mul}
}
@article{OPUS4-4579,
  title     = {Optionsbewertung unter Ber{\"u}cksichtigung stochastischer Volatilit{\"a}t},
  series = {WiSt 38, 1/2009},
  journal   = {WiSt 38, 1/2009},
  pages     = {14 -- 19},
  year      = {2009},
  language  = {mul}
}
@article{OPUS4-4580,
  title     = {Unerh{\"o}rt wichtig! Akustische Markenf{\"u}hrung. Markenartikel (mit Marcus Ballhausen)},
  series = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008},
  journal   = {Die Zeitschrift f{\"u}r Markenf{\"u}hrung, 9/2008},
  pages     = {110 -- 116},
  year      = {2008},
  language  = {mul}
}
@article{OPUS4-4582,
  title     = {Garantiezertifikate: Chancen ohne Risiko? (mit Rainer Baule)},
  series = {Derivate Magazin, 2/2008},
  journal   = {Derivate Magazin, 2/2008},
  pages     = {16 -- 21},
  year      = {2008},
  language  = {mul}
}
@book{OPUS4-5073,
  title     = {Jahrbuch Nachhaltige {\"O}konomie 2011/2012...im Brennpunkt: "Wachstum"},
  editor    = {Rogall, H. and Binswanger, H.-Ch. and Ekardt, F. and Grothe, A. and Hasenclever, H.-D. and Hauchler, I. and J{\"a}nicke, M. and Kollmann, K. and Michaelis, N. and Nutzinger, Hans G. and Scherhorn, G.},
  edition   = {2., korrigierte Aufl},
  publisher = {metroplis},
  address   = {Marburg},
  isbn      = {978-89518-957-9},
  pages     = {420 S.},
  year      = {2013},
  language  = {mul}
}
@article{AnnussRupprecht2017,
  author    = {Annuß, C. and Rupprecht, M.},
  title     = {Sparen in Zeiten niedriger Zinsen - wirtschaftspolitische Unterst{\"u}tzung n{\"o}tig?},
  series = {Wirtschaftsdienst},
  volume    = {97},
  journal   = {Wirtschaftsdienst},
  number    = {2},
  issn      = {0043-6275},
  pages     = {130 -- 134},
  year      = {2017},
  language  = {mul}
}
@article{AnnussRupprecht2017,
  author    = {Annuß, C. and Rupprecht, M.},
  title     = {Wo wirtschaftspolitische Unterst{\"u}tzung sinnvoll ist},
  series = {Bankmagazin},
  volume    = {66},
  journal   = {Bankmagazin},
  number    = {5},
  issn      = {0944-3223},
  pages     = {26 -- 30},
  year      = {2017},
  language  = {mul}
}
@article{AppelfellerLueckert2002,
  author    = {Appelfeller, W. and L{\"u}ckert, A.},
  title     = {Bei Marktpl{\"a}tzen nur kleine Unterschiede},
  series = {ZfK},
  journal   = {ZfK},
  number    = {M{\"a}rz},
  year      = {2002},
  language  = {mul}
}
@book{Arlinghaus2006,
  author    = {Arlinghaus, Olaf},
  title     = {Praxishandbuch Turnaround Management - Liquidit{\"a}t sichern, Kosten senken, Wachstum steigern, Insolvenz vermeiden},
  publisher = {Gabler Verlag},
  address   = {Wiesbaden},
  year      = {2006},
  language  = {mul}
}
@incollection{ArlinghausBalz2008,
  author    = {Arlinghaus, Olaf and Balz, Ulrich},
  title     = {Cultural Due Diligence},
  series = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration},
  booktitle = {(Hrsg. 2007) Praxisbuch Mergers \& Acquisitions: Von der strategischen {\"U}berlegung zur erfolgreichen Integration},
  year      = {2008},
  language  = {mul}
}
@incollection{Baaken2007,
  author    = {Baaken, Olaf},
  title     = {Science Marketing - Erfolgreiche Forschungsvermarktung},
  series = {(Hrsg.): Hochschulmarketing - Herausforderungen und Erfolgsfaktoren im Wettbewerb, Wissenschaftliche Gesellschaft f{\"u}r Unternehmensf{\"u}hrung und CHE},
  booktitle = {(Hrsg.): Hochschulmarketing - Herausforderungen und Erfolgsfaktoren im Wettbewerb, Wissenschaftliche Gesellschaft f{\"u}r Unternehmensf{\"u}hrung und CHE},
  address   = {M{\"u}nster},
  year      = {2007},
  language  = {mul}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science Marketing as a powerful Approach to Increase societal wealth},
  year      = {2017},
  language  = {mul}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science-to-Business Marketing - Applying Marketing to Technology Transfer},
  year      = {2017},
  language  = {mul}
}
@misc{Baaken2017,
  author    = {Baaken, T.},
  title     = {Science-to-Business Marketing - Complementing Technology Transfer by a pull approach},
  year      = {2017},
  language  = {mul}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Marktanalyse},
  series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  journal   = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  pages     = {151 -- 165.},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technologie-Marketing},
  series = {Technologie-Marketing},
  booktitle = {Technologie-Marketing},
  address   = {Wiesbaden},
  year      = {1990},
  language  = {mul}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technology Marketing: A Response to Technological Change},
  series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  journal   = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  pages     = {289 -- 309},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Pepels W. (Hrsg.): Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@incollection{Baaken1999,
  author    = {Baaken, Thomas},
  title     = {Simultaneous Marktforschung},
  series = {Handbuch Moderne Marktforschungs-Praxis},
  booktitle = {Handbuch Moderne Marktforschungs-Praxis},
  address   = {Kriftel},
  pages     = {. 770 -- 782.},
  year      = {1999},
  language  = {mul}
}
@book{Baaken2010,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing; Habilitationsschrift am Internationalen Hochschulinstitut Zittau},
  address   = {Zittau},
  year      = {2010},
  language  = {mul}
}
@misc{Baaken2011,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing, Vortrag bei Innova. UPC Barcelona Tech am 10.01.2011 in Barcelona, Spanien},
  year      = {2011},
  language  = {mul}
}
@incollection{Baaken2013,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing},
  series = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  booktitle = {Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.): Marketing in Forschung und Praxis},
  isbn      = {3942171988},
  pages     = {869 -- 894},
  year      = {2013},
  language  = {mul}
}
@article{BaakenDavey2012,
  author    = {Baaken, Thomas and Davey, Todd},
  title     = {Wirtschafts-Wissenschaftskooperationen an Fachhochschulen in Europa},
  series = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)},
  volume    = {7},
  journal   = {Zeitschrift f{\"u}r Hochschulentwicklung (ZFHE)},
  number    = {2},
  issn      = {2219-6994},
  pages     = {44 -- 63},
  year      = {2012},
  language  = {mul}
}
@book{BaakenDaveyKliewe2009,
  author    = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten},
  title     = {Tech Advance Technology Assessment Handbook},
  edition   = {1},
  publisher = {apprimo UG},
  address   = {M{\"u}nster},
  pages     = {122},
  year      = {2009},
  language  = {mul}
}
@article{BaakenKliewe2012,
  author    = {Baaken, Thomas and Kliewe, Thorsten},
  title     = {Creativity Techniques using Online Facilities - Experimental research on international creativity sessions via Internet},
  series = {International Journal of Business and Social Science},
  volume    = {3},
  journal   = {International Journal of Business and Social Science},
  number    = {1},
  pages     = {165 -- 172},
  year      = {2012},
  language  = {mul}
}
@incollection{BaakenLasogga2004,
  author    = {Baaken, Thomas and Lasogga, Frank},
  title     = {Lebensl{\"a}nglich loyal - Kundenbeziehungsmanagement},
  series = {acquisa, Vol 52},
  booktitle = {acquisa, Vol 52},
  issn      = {0938-792},
  pages     = {S. 28 -- 30.},
  year      = {2004},
  language  = {mul}
}
@book{BaakenLaunen1993,
  author    = {Baaken, Thomas and Launen, Michael},
  title     = {Software-Marketing},
  address   = {M{\"u}nchen},
  year      = {1993},
  language  = {mul}
}
@incollection{BaakenPlewa2004,
  author    = {Baaken, Thomas and Plewa, Carolin},
  title     = {Key Success Factors in Research Commercialization},
  series = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  booktitle = {Hosni, Y. A.; Smith, R.; Khalil, T. (Hrsg.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, 03.- 07.04.2004, Washington DC, USA},
  address   = {Washington DC},
  year      = {2004},
  language  = {mul}
}
@incollection{BaakenRossanoRivero2016,
  author    = {Baaken, Thomas and Rossano-Rivero, Sue},
  title     = {Academic Entrepreneurship: A Science-to-Business Marketing Perspective},
  series = {Badillo-Vega, Rosalba; Raesfeld, Lydia; Pineda Olivieri, Jes{\´u}s; Gal{\´a}n-Muros Victoria (eds): Knowledge and Technology Transfer in Mexico and Germany},
  booktitle = {Badillo-Vega, Rosalba; Raesfeld, Lydia; Pineda Olivieri, Jes{\´u}s; Gal{\´a}n-Muros Victoria (eds): Knowledge and Technology Transfer in Mexico and Germany},
  edition   = {GET-IN 2015},
  isbn      = {978-607-482-480-3},
  pages     = {99 -- 115},
  year      = {2016},
  language  = {mul}
}
@book{Balz1994,
  author    = {Balz, Ulrich},
  title     = {Betriebliche Altersversorgung},
  volume    = {1607},
  edition   = {1. Aufl.},
  publisher = {Lang},
  address   = {Frankfurt am Main [u.a.]},
  pages     = {XXXV, 220 S.},
  year      = {1994},
  language  = {mul}
}
@article{Balz2005,
  author    = {Balz, Ulrich},
  title     = {Unternehmensnachfolge - Steuerberater gefordert},
  series = {BeraterBrief Kanzlei-Management},
  journal   = {BeraterBrief Kanzlei-Management},
  number    = {4},
  pages     = {107},
  year      = {2005},
  language  = {mul}
}
@incollection{Balz1993,
  author    = {Balz, Ulrich},
  title     = {Cash - Flow - Steuer, 1993},
  series = {Cash - Flow - Steuer},
  booktitle = {Cash - Flow - Steuer},
  edition   = {2. Auflage},
  address   = {M{\"u}nchen},
  year      = {1993},
  language  = {mul}
}
@incollection{Balz2001,
  author    = {Balz, Ulrich},
  title     = {Unternehmensbewertung beim B{\"o}rsengang},
  series = {O.Arlinghaus/ U.Balz: Going Public- der erflogreiche B{\"o}rsengang},
  booktitle = {O.Arlinghaus/ U.Balz: Going Public- der erflogreiche B{\"o}rsengang},
  address   = {M{\"u}nchen},
  pages     = {63 -- 86},
  year      = {2001},
  language  = {mul}
}
@article{Balz2002,
  author    = {Balz, Ulrich},
  title     = {Riester-Rente ist nicht alles},
  series = {wirtschaftsspiegel},
  journal   = {wirtschaftsspiegel},
  number    = {8},
  pages     = {32 -- 34},
  year      = {2002},
  language  = {mul}
}
@article{Balz2000,
  author    = {Balz, Ulrich},
  title     = {Mitarbeiterbeteiligung - gemeinsam st{\"a}rker},
  series = {wirtschaftsspiegel},
  journal   = {wirtschaftsspiegel},
  number    = {12},
  pages     = {10 -- 11},
  year      = {2000},
  language  = {mul}
}
@incollection{Balz1993,
  author    = {Balz, Ulrich},
  title     = {Cash-Flow-Steuer},
  series = {E.Dichtl/O.Issing: Vahlens großes Wirtschaftslexikon},
  booktitle = {E.Dichtl/O.Issing: Vahlens großes Wirtschaftslexikon},
  edition   = {2.Auflage},
  address   = {M{\"u}nchen},
  year      = {1993},
  language  = {mul}
}
@article{Balz2012,
  author    = {Balz, Ulrich},
  title     = {Attraktiver Kapitalmarkt},
  series = {wirtschaftsspiegel},
  journal   = {wirtschaftsspiegel},
  number    = {5},
  pages     = {58 -- 59},
  year      = {2012},
  language  = {mul}
}
@article{BalzBenschHabigetal.2000,
  author    = {Balz, Ulrich and Bensch, Uwe and Habig, Helmut and Schriever, Jan and Schr{\"o}der, Hartmut},
  title     = {Basiswissen Mitarbeiterbeteiligung/Mitarbeiterbeteiligung erfolgreich einf{\"u}hren},
  series = {Transferbrosch{\"u}re zum Quatro-Projekt " Mitarbeiterbeteiligung"},
  journal   = {Transferbrosch{\"u}re zum Quatro-Projekt " Mitarbeiterbeteiligung"},
  year      = {2000},
  language  = {mul}
}
@article{BalzBordemann2009,
  author    = {Balz, Ulrich and Bordemann, Heinz-Gerd},
  title     = {Vereinfachtes Ertragswertverfahren: Maßvolle Differenzierung anstelle einheitlicher Werte notwendig},
  series = {Status Recht},
  journal   = {Status Recht},
  number    = {3},
  issn      = {1863-7671},
  pages     = {77},
  year      = {2009},
  language  = {mul}
}
@article{BalzBordemann2013,
  author    = {Balz, Ulrich and Bordemann, Heinz-Gerd},
  title     = {Finanzierungsalternative Anleihe},
  series = {Frankfurter Allgemeine Sonntagszeitung, Beilage Mittelstand},
  journal   = {Frankfurter Allgemeine Sonntagszeitung, Beilage Mittelstand},
  number    = {Nr. 12 v. 24. M{\"a}rz},
  pages     = {B2},
  year      = {2013},
  language  = {mul}
}
@article{BalzJahn2000,
  author    = {Balz, Ulrich and Jahn, Peer},
  title     = {Internet-Studie "Investor Relations 2000"},
  series = {ProfNet Praxis Studien zum Internet},
  journal   = {ProfNet Praxis Studien zum Internet},
  year      = {2000},
  language  = {mul}
}
@article{BalzJahnWulf1999,
  author    = {Balz, Ulrich and Jahn, Peer Walter and Wulf, Volker},
  title     = {Internet-Studie "Investor Realations 1999"},
  series = {ProfNet Praxis-Studien zum Internet},
  journal   = {ProfNet Praxis-Studien zum Internet},
  year      = {1999},
  language  = {mul}
}
@article{BalzKamenz2000,
  author    = {Balz, Ulrich and Kamenz, Uwe},
  title     = {Individuelle Angebote},
  series = {Bankmagazin},
  journal   = {Bankmagazin},
  number    = {3},
  pages     = {56 -- 59},
  year      = {2000},
  language  = {mul}
}
@article{BalzKamenz2000,
  author    = {Balz, Ulrich and Kamenz, Uwe},
  title     = {Internet Branchenstudie " Banken International 2000"},
  series = {ProfNet Praxis-Studien zum Internet},
  journal   = {ProfNet Praxis-Studien zum Internet},
  year      = {2000},
  language  = {mul}
}
@incollection{BalzThalenhorst2013,
  author    = {Balz, Ulrich and Thalenhorst, Jobst},
  title     = {Shareholder Value},
  series = {W. Pepels, Marketingeffizienz - Kosten senken und Leistung steigern},
  booktitle = {W. Pepels, Marketingeffizienz - Kosten senken und Leistung steigern},
  edition   = {2.},
  publisher = {Berliner Wissenschafts-Verlag},
  address   = {Berlin},
  pages     = {241 -- 256},
  year      = {2013},
  language  = {mul}
}
@incollection{BaxHeidemannRitter2005,
  author    = {Bax, I. and Heidemann, G. and Ritter, H.},
  title     = {Using Non-negative Sparse Profiles in a Hierarchical Feature Extraction Network},
  series = {Proc. 9th IAPR Conf. Machine Vision Applications},
  booktitle = {Proc. 9th IAPR Conf. Machine Vision Applications},
  address   = {Tsukuba Science City, Japan},
  pages     = {464 -- 467},
  year      = {2005},
  language  = {mul}
}
@incollection{Buchholz1999,
  author    = {Buchholz, Wolfgang},
  title     = {Einkaufsleistungen messen.},
  series = {Der Einkaufs- und Lagerwirtschaftsberater, 84. Erg{\"a}nzung},
  booktitle = {Der Einkaufs- und Lagerwirtschaftsberater, 84. Erg{\"a}nzung},
  address   = {Wiesbaden},
  pages     = {1 -- 26},
  year      = {1999},
  language  = {mul}
}
@article{BuchholzAppelfellerSchulteindenBaeumen2006,
  author    = {Buchholz, Wolfgang and Appelfeller, Wieland and Schulte in den B{\"a}umen, Marcus},
  title     = {Prozesse optimieren},
  series = {Beschaffung aktuell (BA)},
  journal   = {Beschaffung aktuell (BA)},
  number    = {12},
  year      = {2006},
  language  = {mul}
}
@article{BuchholzAppelfellerSchulteindenBaeumen2006,
  author    = {Buchholz, Wolfgang and Appelfeller, Wieland and Schulte in den B{\"a}umen, Marcus},
  title     = {Materialgruppenstrategie},
  series = {Beschaffung aktuell},
  journal   = {Beschaffung aktuell},
  number    = {11},
  year      = {2006},
  language  = {mul}
}
@article{BuchholzKaufmann1998,
  author    = {Buchholz, Wolfgang and Kaufmann, Lutz},
  title     = {Spinning-off Procurement - Establishing an independent procurement company},
  series = {"PRACTIX- Best Practices in Purchasing \& Supply Chain Management" Vol. 2, Issue 2},
  journal   = {"PRACTIX- Best Practices in Purchasing \& Supply Chain Management" Vol. 2, Issue 2},
  number    = {December},
  pages     = {9 -- 12},
  year      = {1998},
  language  = {mul}
}