@misc{Oehlschlegel1993,
  author    = {{\"O}hlschlegel, S.},
  title     = {Sprachliche Ann{\"a}herungen und Angrenzugen zwischen Ost- und Westdeutschen. 4. Tagung der Fachgruppe f{\"u}r Sozialpsychologie},
  series = {4. Tagung der Fachgruppe f{\"u}r Sozialpsychologie},
  journal   = {4. Tagung der Fachgruppe f{\"u}r Sozialpsychologie},
  address   = {Bern},
  year      = {1993},
  language  = {de}
}
@misc{OehlschlegelPiontkowski1994,
  author    = {{\"O}hlschlegel, S. and Piontkowski, U.},
  title     = {Die Auswirkungen sozialer Kategorisierungen auf die sprachliche Interaktion zwischen Ost- und Westdeutschen. Vortrag auf dem 39. Kongreß der Deutschen Gesellschaft f{\"u}r Psychologie. Hamburg},
  year      = {1994},
  language  = {de}
}
@misc{OehlschlegelPiontkowski1995,
  author    = {{\"O}hlschlegel, S. and Piontkowski, U.},
  title     = {Selbst-Kategorisierungen und verbale Interaktion zwischen Gruppen: die Effekte sozialer Vergleiche auf unterschiedlichen Inklusivit{\"a}tsebenen},
  series = {5. Tagung der Fachgruppe f{\"u}r Sozialpsychologie},
  journal   = {5. Tagung der Fachgruppe f{\"u}r Sozialpsychologie},
  address   = {Potsdam},
  year      = {1995},
  language  = {de}
}
@misc{BaakenvonHagenPlewa2004,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Vortrag bei der Australian \& New Zealand Marketing Academy Conference am 29.11-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {en}
}
@misc{PlewaQuesterBaaken2004,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {mul}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Science Marketing Approach to Working with Industry, Vortrag auf der Second ProTon Europe Annual Conference 2004, University College Dublin am 21.-23.11.2004 in Dublin, Irland},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Successful Research Commercialisation, Vortrag bei Adelaide Research and Innovation (ARI) am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {New ways of getting University Research to Markets, Gastvorlesung an der School of Commerce, The University of Adelaide am 24.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {Strategic Success Factors in Research Commercialisation, Vortrag bei der Tagung "Dilemmas, Deals and Dollars in Biotechnology" der BioInnovation SA am 23.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Commercial World, Vortrag innerhalb des Commercialisation Awareness Program "Research: A Commercial Perspective" der University of Adelaide am 21.09.2004 in Adelaide, Australien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {"New Ways of getting University Research to Market", 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation am 19.10.2004 in Br{\"u}ssel, Belgien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2004,
  author    = {Baaken, Thomas},
  title     = {The Science Marketing Approach to successful Research Commercialisation, Votrag bei der Europ{\"a}ischen Kommission, (DG Research; Isi Saragossi, Dennis Dambois) am 18.10.2004 in Br{\"u}ssel, Belgien},
  year      = {2004},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing. Vom Technologietransfer zum Forschungsmarketing - ein innovativer Ansatz zur Zusammenarbeit von Wissenschaft und Wirtschaft, Sitzung des Impulskreises Austauschprozesse Wirtschaft-Politik-Wissenschaft des BDI Bundesverbandes der Deutschen Industrie, im Hause der Bertelmann Stiftung am 05.12.2005 in Berlin},
  year      = {2005},
  language  = {de}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {S2B - Science-to-Business Marketing; Strategien und Instrumente des Wissenschaftsmarketing, AFM Marketingtagung am 11.-12.11.2005 in Ingolstadt},
  year      = {2005},
  language  = {de}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing- A new way of Successful Research Commercialisation by Getting Research Closer to Markets, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence am 26.10.2005 in Tokyo, Japan},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, Vortrag auf der 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{BaakenvonHagenHoelscheretal.2005,
  author    = {Baaken, Thomas and von Hagen, Friederike and H{\"o}lscher, Volker and Plewa, Carolin},
  title     = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Vortrag auf der 4th International Conference on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Marketing Research: from the Lab to the Market Place, Training School der ProTon "Making Technology Transfer Offices a Success", UCA University of C{\´a}diz am 03.-04.10.2005 in C{\´a}diz, Spanien},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {S2B Science-to-Business Marketing: Vom Technologietransfer zum Forschungs-marketing - ein innovativer Ansatz der Fachhochschule M{\"u}nster, Vortrag vor dem Zwei-L{\"o}wen-Klub am 20.09.2005 in M{\"u}nster},
  year      = {2005},
  language  = {de}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Wachstumkonzepte in Dienstleistungsm{\"a}rkten, Impulsstatement auf dem Book Launch "Wachstumkonzepte in Dienstleistungsm{\"a}rkten", des Autorenteam Bobiatynski, Gehrmann, Krause im Berlin Capital Club am 06.09.2005 in Berlin},
  year      = {2005},
  language  = {de}
}
@misc{BaakenPlewaQuester2005,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Successful marketing measures of research commercialisation, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Research Commercialisation at the University of Applied Sciences Muenster, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - local, regional and international experiences, Vortrag bei den German-Dutch University Days an der Westf{\"a}lische Wilhelms-Universit{\"a}t am 23-24.05.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Dr Mohammed Jeena und , Director of Research Commercialisation and Strategy und Prof Roelf Sandenbergh am 24.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Technology Sales and Commercialisation, Gastvorlesung an der University of Pretoria im "Technology Management", Prof Tinus Pretorius, am 23.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science- to- Business Marketing - bringing University Research closer to Markets, University of Pretoria, Vortrag bei Prof Robin Crewe, Vice President Research am 23.02.2005 in Pretoria, S{\"u}dafrika},
  year      = {2005},
  language  = {en}
}
@misc{Baaken2005,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing as a key success factor in research commercialisation, Tagung "RFO Change on Borders (www.change-on-borders.net) der EUREGIO am 28.01.2005 in Enschede, Niederlande},
  year      = {2005},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Marketingstrategien f{\"u}r innovative Produkte aus den Hochschulen, Strategie-Workshop "Aufbau einer Innovationsallianz" am Fraunhofer Institut f{\"u}r Lasertechnik (ILT) der RWTH Aachen am 15.08.2006 in Aachen},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Strategie-Workshop der hessischen Staatskanzlei "Wissens- und Technologietransfer zwischen Hochschulen und Wirtschaft" am 18.07.2006 in Wiesbaden},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Professionalisierung und Vernetzung in Transfer und Wissenschaftsmarketing. Good practice international, Strategie-Workshop "Aufbau einer InnovationsAllianz" im Technologiehof M{\"u}nster am 19.06.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Wissenschafts-Sponsoring, Vortrag auf der Konferenz Marketing Horizonte 2006 - Der Marketingfachkongress "Sponsoring. Erfolgsfaktor Partnerschaft" des MTP am 19.05.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer Expectations \& Customer Satisfaction in Research Markets, Vortrag auf dem ProTon Europe Expert Workshop "How to market Research? Benefit Expectations of Research Partners" am 17.05.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {en}
}
@misc{BaakenSodaSugasawa2006,
  author    = {Baaken, Thomas and Soda, Ryo and Sugasawa, Yoshio},
  title     = {Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Vortrag auf der Konferenz IAMOT "15th International Conference on Management of Technology" am 22.-26.05 2006 in Beijing, Volksrepublik China (PRC)},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Vortrag im Rahmen des Workshops "The Paradigm of Research \& Technology Driven Innovation - From Knowledge to Market" der Hanseatic Innovating Regions - Strategic Conference am 10.05.2006 in Amsterdam, Niederlande},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Revolution des Technologietransfers, Vortrag auf dem Workshop der Technologiestiftung Schleswig Holstein, Haus der Wirtschaft am 08.05.2006 in Kiel},
  year      = {2006},
  language  = {de}
}
@misc{BaakenvonHagenPlewa2006,
  author    = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin},
  title     = {Performance by Markets -A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, Vortrag auf dem "2nd Workshop on the process of reform of University systems and sustainable economic competitiveness" an der Fondazione Giorgio am 04.-06.05.2006 Venedig, Italien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {News in Marketing, Business Breakfast der BioInnovation SA am 06.03.2006 in Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Adelaide Deloitte Boardroom Talk, Boardroom Meeting der Deloitte Touch Thomatsu am 03.03.2006 in Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Innovative Approaches in Commercialisation Consulting, Vortrag auf dem Workshop: "Adelaide Deloitte Innovation Zone" der Deloitte Touch Thomatsu am 27.02.2006 Adelaide, Australien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein neuer Ansatz zur Revolution des Technologietransfers. Erwartungen von Forschungskunden als Ausgangspunkt, Vortrag auf dem Workshop Responsible Partnering - Effektivere Kooperationen zwischen Hochschule und Industrie und Verwertung von Forschungsergebnissen (Europ{\"a}ische Good Practice) der ProTon Europe, Universit{\"a}t Bonn am 08.02.2006 in Bonn},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung, Vortrag auf der Konferenz Zukunftsszenarien des Wissens und Technologietransfers zwischen Hochschule und Wirtschaft: Erfolgsmodelle, Anforderungen und Bewertungsmaßst{\"a}be, Universit{\"a}t Frankfurt am 09.02.2006 in Frankfurt am Main},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Trans2Tech Innovation Evaluation Systems, Vortrag auf den Trans2Tech Consortium Meetings der INRA Transfert am 14.09.2006 in Paris, Frankreich},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Kooperationen Wissenschaft-Wirtschaft, Lesung innerhalb des Moduls "Science-to-Business Marketing" im Masterstudiengang "Wissenschaftsmarketing" der TU Berlin am 09.09.2006},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Customer satisfaction measurement in Science-to-Business Marketing, Vortrag und Teilnahme an der Beratungsgruppe "2006 Science Marketing Practitioners Clinic" der TII/ ProTon/ Calibre Communications am 31.08.2006 in Br{\"u}ssel, Belgien},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a new way of successful Science and Industry Cooperation, Vortrag auf den Atlantic-Transfer Conference Series des Science to Industry Bereiches des Illinois Institute of Technology am 17.11.2006 in Chicago, USA},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing, Vortrag im Auftrag der Evonik Degussa (Creavis Technologies \& Innovation) am 13.11.2006 in Marl},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing - a way of Successful Research Commercialisation by Getting Research(ers) Closer to Markets, Vorlesung an der Coventry University (Technology Park) am 24.10.2006 in Coventry, Großbritannien},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Non-Traditional Tech Transfer - Use your researcher more actively!, Vortrag auf der Konferenz "Looking Beyond Traditional Technology Transfer" der ASTP (Association of Sciences Transfer Professionals) an der Universit{\"a}t Nice - Sophia Antipolis am 24.10.2006 in Nizza, Frankreich},
  year      = {2006},
  language  = {en}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science Marketing, Vortrag im Rahmen des Workshops "Science-to-Business Marketing" des TTN (TechnologieTransferNetzwerk Hessen) am 12.10.2006 in M{\"u}nster},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2006,
  author    = {Baaken, Thomas},
  title     = {Science to Business Marketing, Vortrag an der TecMinho, Universidade do Minho am 18.09.2006 in Guimar{\~a}es, Portugal},
  year      = {2006},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Kundenzufriedenheiten unter Forschungskunden aus Sicht der Kunden und der Forschungsanbieter. Bisher durchgef{\"u}hrte Studien", Workshop der UAS7 (www.uas7.org) am 14.12.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"SME Participation in Research", Diskussion bei dem "Third Round Table on Improving SME Participation in European Research Funding", von Detect-It2 und ProTon Europe, an der Calouste Gulbenkian Foundation am 03.12.2007 in Lissabon, Portugal},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China},
  year      = {2007},
  language  = {en}
}
@misc{BaakenGoekduman2007,
  author    = {Baaken, Thomas and G{\"o}kduman, Sinan},
  title     = {"Kundenzufriedenheit und Markenpositionierung - Ableitungen aus einer Kundenzufriedenheitsanalyse im Forschungsmarkt der T{\"u}rkei auf die Markenpositionierung von Hochschulen", Vortrag auf dem 2. Markentag Istanbul an der Marmara Universit{\"a}t am 07.09.2007 in Istanbul, T{\"u}rkei},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing as a new solution in TechTransfer", Vortrag im Auftrag der Inra Transfert am 29.03.2007 in Paris, Frankreich},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing and Partnering as Key Success Factors in Future Innovation", Tagung der BDU "Science to Business - Bridging the Gap" am 22.03.2007 in Amsterdam, Niederlande},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Innovation - Marketing, Partnering and successful Research Commercialisation", Vortrag an der Sohar University am 05.03.2007 in Sohar, Oman},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing, Partnering and successful Research Commercialisation", Vortrag an der American University of Sharjah am 04.03.2007 in Dubai/Sharjah, Vereinigte Arabische Emirate (UAE)},
  year      = {2007},
  language  = {en}
}
@misc{OPUS4-4976,
  title     = {"Forschung und Innovation - Science-to-Business Marketing als neuer Ansatz im k{\"u}nftigen Wissenstransfer", Vortrag auf der Konferenz "Die Rolle der Universit{\"a}t in Forschung und Innovation, Il ruolo dell universit{\`a} nella ricerca e nell innovazione, The role of the University in research and innovation", an der Freien Universit{\"a}t Bozen am 23.02.2007 in Bozen, Italien},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {The Role of Higher Education in Knowledge Transfer, Kolloquim der Verbindungsb{\"u}ros der deutschen Universit{\"a}ten des DAAD (New York), des Bundesministeriums f{\"u}r Bildung und Forschung (BMBF), und des Woodrow Wilson International Center for Scholars am 15.02.2007 in Washington, USA},
  year      = {2007},
  language  = {en}
}
@misc{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - erfolgreiche Forschungsvermarktung, Vortrag auf der Tagung "Hochschulmarketing - Herausforderung und Erfolgsfaktoren im Wettbewerb" der Wissenschaftlichen Gesellschaft f{\"u}r Marketing und Unternehmensf{\"u}hrung und des CHE Centrum f{\"u}r Hochschulentwicklung am 15.01.2007 in M{\"u}nster},
  year      = {2007},
  language  = {de}
}
@misc{Kiso2007,
  author    = {Kiso, Dirk},
  title     = {1. Symposium Steuern und Wirtschaftspr{\"u}fung des Masterstudiengangs AFT- Tagungsband -Osnabr{\"u}ck},
  year      = {2007},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein innovativer Ansatz zur Entwicklung der Zusammenarbeit Wissenschaft-Wirtschaft, Vortrag im Rahmen des Sektionsseminars "Forschungsmarketing - Science-to-Business Marketing" Sektion Prof. Gerstlberger, Promotionsstudium des IHI Zittau, am 10.09.2008 in Oldenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Overview on select new Technology Transfer approaches, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDaveyvonHagen2008,
  author    = {Baaken, Thomas and Davey, Todd and von Hagen, Friederike},
  title     = {Higher Education, Research \& Technology Transfer in Australia, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDavey2008,
  author    = {Baaken, Thomas and Davey, Todd},
  title     = {Forschungsmarketing und Akquisitionsstrategien Science-to-Business Marketing - 6 Thesen als strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf dem Arbeitskreis "Optimierung von Transfer- und Verwertungsstrukturen" der InnovationsAllianz NRW in der IFT GmbH und der FH D{\"u}sseldorf am 30.06.2008 in D{\"u}sseldorf.},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein strategischer Ansatz zur Entwicklung des Transfers an Hochschulen, Vortrag auf der iq brandenburg - Wissenschaft f{\"u}r Unternehmen der ZAB ZukunftsAgentur Brandenburg am 24.06.2008 in Brandenburg},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Select new Technology Transfer approaches, Presentation to Trans2tech Workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre am 19.06.2008 in Barcelona, Spanien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Motivating academics to innovate and cooperate, Pr{\"a}sentation im Rahmen der Konferenz "Marketing inova{\´i} aneb Jak prodat svuj vyn{\´a}les?" am CeTT Centrum pro Trasnsfer Technologi{\´i} at the Technology Centre AS CR am 05.06.2008 in Prag, Tschechien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Business-to-Business Marketing - Erfolgsfaktor Mittelstandsmarketing, Vortrag auf der Konferenz "Hidden Champions - Erfolgsfaktor Mittelstandsmarketing" zum 40j{\"a}hrigen Bestehen des Marketingklubs M{\"u}nster/Osnabr{\"u}ck in der Sparkassenakademie am 09.05.2008 in M{\"u}nster},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Vortrag zur 1st International Conference of Applied Arts "Applied Arts and Future Expectations", Mansoura University at Damietta am 13.-15.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-Marketing - the Workshop, Workshop innerhalb der "1st International Conference of Applied Arts and Future Expectations" Mansoura University at Damietta am 14.05.2008 in Damietta, {\"A}gypten},
  year      = {2008},
  language  = {en}
}
@misc{BaakenKliewe2008,
  author    = {Baaken, Thomas and Kliewe, Thorsten},
  title     = {Forschungsmarketing durch und {\"u}ber Ausgr{\"u}ndungen?, Vortrag auf dem Forum "Marketing und Vertrieb" des Fraunhofer Instituts f{\"u}r Lasertechnik ILT am 07.05.2008 in Aachen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - ein strategischer Ansatz zur Forschungsentwicklung an Fachhochschulen, Bundesdekanekonferenz Wirtschaftswissenschaften am 08.- 09.05.2008 in Heide},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note Pr{\"a}sentation der Konferenz "Promoting Entrepreneurship at Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  year      = {2008},
  language  = {en}
}
@misc{BaakenDaveyKliewe2008,
  author    = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten},
  title     = {Fostering Entrepreneurial Spirit and Extracting Entrepreneurial Value - Comparing Successful Approaches Taken by a Large Private Organisation with that of a Highly Regarded University, Pr{\"a}sentation bei der Konferenz "Promoting Entrepreneurship by Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Konferenzpr{\"a}sentation an der Universidad Aut{\´o}noma del Estado de Hidalgo am 11.04.2008 in Pachuca, Mexiko},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Gastseminar im Masterkurs "Wissenschaftsmanagement" der Fachhochschule Osnabr{\"u}ck und der CHE am 29.03.2008 in Osnabr{\"u}ck},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Ein neuer Ansatz k{\"u}nftiger Wissenschafts-Wirtschafts-Kooperationen - Science Marketing, InnoMedia Workshop "Innovationsmanagement", Fachhochschule M{\"u}nster am 12.03.2008 in M{\"u}nster},
  year      = {2008},
  language  = {de}
}
@misc{BaakenDaveyGiochettietal.2008,
  author    = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine},
  title     = {Building Strategic Partnerships, Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Customer Satisfaction Measurement in Science-to-Business Marketing - A New Way of Getting Research Closer to Markets", Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {Die 7 P erfolgreichen B-to-B Marketings - von der Technik zum Nutzen im Technologie- und Innovationsmarketing, InnoMedia Business-Breakfast Marketingforum, pro-art werbeagentur am 04.03.2008 in Emsdetten},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Partnering in Science-to-Business Relationships", Vortrag auf dem Symposium "Entrepreneurship in Higher Education" an der Saxion Hogescholen am 07.02.2008 in Enschede, Niederlande},
  year      = {2008},
  language  = {de}
}
@misc{BaakenDaveyGiochettietal.2008,
  author    = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine},
  title     = {"Finding the right Partner", Pr{\"a}sentation auf der Konferenz PROTON am 31.01.2008 in Turin, Italien},
  year      = {2008},
  language  = {en}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing", Vortrag an der Hochschule f{\"u}r angewandte Wissenschaften M{\"u}nchen am 25.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@misc{Baaken2008,
  author    = {Baaken, Thomas},
  title     = {"Science-to-Business Marketing - wie kann Wissenschaft n{\"a}her am Markt arbeiten", Vortrag bei der SBV Herminonia am 24.01.2008 in M{\"u}nchen},
  year      = {2008},
  language  = {de}
}
@misc{Kesting2008,
  author    = {Kesting, Tobias},
  title     = {Analysing, classifying and specifying Processes of a market-oriented Science and Technology Transfer from the Point of View of Universities doing Research, Vortrag im Rahmen des PhD Workshops der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" (01.-02.10.2008) am 02.10.2008 in M{\"u}nster.},
  year      = {2008},
  language  = {en}
}
@misc{Kesting2008,
  author    = {Kesting, Tobias},
  title     = {Value Chain- und Supply Chain-Ansatz im Wissens- und Technologietransfer, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 29.03.2008 in Osnabr{\"u}ck.},
  year      = {2008},
  language  = {de}
}
@misc{Kiso2008,
  author    = {Kiso, Dirk},
  title     = {2. Symposium Steuern und Wirtschaftspr{\"u}fung des Masterstudiengangs AFT Tagungsband M{\"u}nster},
  year      = {2008},
  language  = {de}
}