@misc{MichaelisBessing2011, author = {Michaelis, Nina V. and Bessing, Carolin}, title = {Renewable Energy Strategies in Germany and Mexico as a Contribution to a Sustainable Economy, Fachvortrag auf dem Autorenworlshop f{\"u}r das Jahrbuch Nachhaltige {\"O}konomie 2012/2013 am 06. Oktober 2011 an der HWR Berlin}, year = {2011}, language = {en} } @misc{Auschner2015, author = {Auschner, Eika}, title = {Intercultural Competence in Higher Education: Fostering IC development though international group works in a double-degree program?, Konferenz der International Academy of Intercultural Research am 29. Juli 2015 in Bergen/Norwegen}, year = {2015}, language = {en} } @misc{GalanMuros2015, author = {Gal{\´a}n-Muros, V.}, title = {Supporting academic entrepreneurs: challenges of the current entrepreneurship policy in Europe and the USA. University-Industry Interaction Conference 2015. Berlin (Germany) 24th - 26th June}, year = {2015}, language = {en} } @misc{KappelBuchholz2016, author = {Kappel, Antonia and Buchholz, Wolfgang}, title = {Application of a Supply Net Mapping Model to improve strategic sourcing in the agricultural machinery industry. 25th Annual International Purchasing and Supply Education and Research Association (IPSERA) Conference: "Purchasing \& Supply Management - from efficiency to effectiveness in an integrated Supply Chain Management". Dortmund, Germany.}, year = {2016}, language = {en} } @misc{Auschner2016, author = {Auschner, Eika}, title = {Developing intercultural competence in international double-degree programs? Findings from an Action Research Project, Vortrag bei der Konferenz "Cultural Diversity, Migration, and Education am 8. Juli 2016 in Potsdam}, year = {2016}, language = {en} } @misc{BuchholzKirschTeitscheid2012, author = {Buchholz, Wolfgang and Kirsch, Therese and Teitscheid, Petra}, title = {Sustainable raw material procurement as an answer to the risk of supply in food industry, Leuphana Sustainability Summit, L{\"u}neburg 2012}, year = {2012}, language = {en} } @misc{BuchholzCronedeBie2011, author = {Buchholz, Wolfgang and Crone, Niklas and de Bie, Holger}, title = {Changing the Value Chain - Conceptional Framework and Case Studies for In- and Outsourcing Strategies, EIASM Colloquium on Organisational Change and Development - Advances, Challenges and Development, Malta 2011}, year = {2011}, language = {en} } @misc{Kliewe2012, author = {Kliewe, Thorsten}, title = {"Resources used by academics and practitioners in knowledge and technology transfer: empirical findings and introduction of the largest free resource database on university-industry", presentation at the 11th International Conference on Science-to-Business Marketing and Successful Research Commercialisation on "Entrepreneurial Universities", on 27.04.2012 in Muenster, Germany.}, year = {2012}, language = {en} } @misc{Kliewe2012, author = {Kliewe, Thorsten}, title = {"Value Creation in University-Industry Relationships", presentation at Z{\"u}rich University of Applied Sciences on 29.03.2012 in Winterthur, Switzerland.}, year = {2012}, language = {en} } @misc{Kliewe2011, author = {Kliewe, Thorsten}, title = {"How to assess R\&D projects", presentation at the workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" for the conference "Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation" , on 12.05.2011 in St. Petersburg, Russia.}, year = {2011}, language = {en} } @misc{GalanMuros2012, author = {Gal{\´a}n-Muros, V.}, title = {The State of Collaboration in R\&D And Commercialisation of R\&D in the Context of Cooperation Between Business and Higher Education Institutions in Europe, TII - Proton Conference, Copenhagen (Denmark), 25th-27th April}, year = {2012}, language = {en} } @misc{DaveyGalanMurosMeerman2012, author = {Davey, T and Gal{\´a}n-Muros, V and Meerman, A.}, title = {Business-minded, a study highlighting the academic university-business cooperation champions. Entrepreneurial Universities Conference, M{\"u}nster (Germany), 25th-27th April}, year = {2012}, language = {en} } @misc{GalanMurosDavey2012, author = {Gal{\´a}n-Muros, V. and Davey, T.}, title = {Student Mobility in the Context of Cooperation between Business and Higher Education Institutions. ERACON \& Erasmus Coordinators Conference, Cluj-Napoca (Romania) 18th-22th April}, year = {2012}, language = {en} } @misc{DaveyGalanMuros2012, author = {Davey, T. and Gal{\´a}n-Muros, V.}, title = {University - Business Cooperation: links between education and the world of work. Presentation of the HIPPO - study results. Project Directors, Conference: Cooperation with Industrialised Countries, Brussels (Belgium) 21st-23rd March}, year = {2012}, language = {en} } @misc{BaakenDaveyGalanMuros2012, author = {Baaken, T. and Davey, T. and Gal{\´a}n-Muros, V.}, title = {University- Business Cooperation in Europe - Key Findings from a European Study. DG Education and Culture. European Commission. Brussels (Belgium) 20th March}, year = {2012}, language = {en} } @misc{GalanMuros2011, author = {Gal{\´a}n-Muros, V.}, title = {The Mobility of Students as part of the University-Business Cooperation. Thematic meeting on Erasmus Placements, Larnaca (Cyprus) 7th-9th December*}, year = {2011}, language = {en} } @misc{DaveyBaakenGalanMurosetal.2011, author = {Davey, T. and Baaken, T. and Gal{\´a}n-Muros, V. and Meerman, A.}, title = {University-Business cooperation (UBC) in Europe - key findings from the European study into UBC. European University-Business Thematic Forum: Innovating Together. Partnerships for an Entrepreneurial Europe. Enschede (The Netherlands), 21st-22nd November}, year = {2011}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Impulsvortrag und Track Chair auf dem Track Science-to-Business Marketing and Successful Research Commercialisation: Intellectual Capital and University and Industry Exchanges auf der 5th IFKAD International Forum on Knowledge Asset Dynamics Conference am 24.06.2010 in Matera, Italien}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Track Chair "Open innovation strategies and models from universities and research centres"der Konferenz INNOVATION 3.0 - Challenges, needs and skills of the new innovation era der TII (Association for the Transfer of Technologies, Innovation and Industrial Information) am 29./30.4.2010 in D{\"u}sseldorf}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {The Importance of Technology Transfer, Vortrag auf dem 9th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Science-to-Buiness Marketing and Partner Relationship Management in Universities" an der Universidad Autonoma del Estado de Hidalgo (UAEH) am 12.04.2010 in Pachuca, Mexiko}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {The Triangle for Innovation in Technology Transfer at M{\"u}nster University of Applied Sciences, Vortrag f{\"u}r die Delegation des Tokyo Institute of Technology am 26.02.2010 in M{\"u}nster}, year = {2010}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Science-to-Business - Knowledge and Technology Sharing. University as an Enabler towards Strategic University-Industry Partnership, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Study on the Cooperation Between HEIs and Public and Private Organisations in Europe, Vortrag auf dem THIRD ASEM UNIVERSITY-BUSINESS FORUM 2012 "DRIVING INNOVATION", PUTRA WORLD TRADE CENTRE, am 05/06.11.2012 in Kuala Lumpur, Malaysia.}, year = {2012}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Models of Collaborative Research and Science Marketing, Vortrag auf der Konferenz "EUIMA-Collaborative Research" der European University Association (EUA) in Zusammenarbeit mit CESAER Network, Politecnico di Torino am 9.11.2011 (8.-9.11.2011) in Turin, Italien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science -> Marketing -> Science, Vortrag am ECIC Entrepreneurship, Commersialisation \& Innovation Centre der University of Adelaide am 3.11.2011 in Adelaide, Australien}, year = {2011}, language = {en} } @misc{BaakenDaveyGalanMuros2011, author = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria}, title = {Results of a Major Study on the Cooperation between Higher Education Institutions and public/private Organisations, Vortrag auf dem Berliner Symposium f{\"u}r Wissenschaftsmarketing der TU Berlin in der Berlin-Brandenburgischen Akademie der Wissenschaften am 17.10.2011 in Berlin}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Uvajanje inovacije na trg / Introducing innovation to the market, Vortrag auf der Conference KONFERENCA ZA INOVATIVNE IN PODJETNE Ljubljana University Incubator am 28.09.2011 in Ljubljana, Slowenien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Close the Gaps - Market Analysis in Research Markets, Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2009 in Augsburg}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Public-Private Science Marketing: Joint strategies and Partnering in Science Marketing, Vortrag auf der Konferenz "1st International Conference on Science Marketing" an der Erasmus University Rotterdam, am 7. Juni 2011 in Rotterdam, Niederlande}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Research Commercialisation and Markets - How to think about commercialisation markets in respect to research, auf dem Workshop "Developing University-Industry Partnerships to Strengthen Innovative Economies" zur Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 12.05.2011 in St. Petersburg, Russland}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a New Successful Approach for getting Higher Education \& Research Institutions closer to Markets, auf der Konferenz V Forum from Science to Business and 10th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, am 11.05.2011 in St. Petersburg, Russland}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - A new Model in Knowledge Transfer, Vortrag auf der Konferenz FITT for Innovation 2011 (ICT INNOVATIONS: Research / Business / Society) in der L{\"a}ndervertretung Baden W{\"u}rttemberg am 10.05.2011 in Br{\"u}ssel, Belgien}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, Vortrag im Deutsch-Brasilianisches Transfer Leadership Programm "Inspired by minds and nature" der Westf{\"a}lischen Wilhelms Universit{\"a}t, am 10.02.2011 in M{\"u}nster}, year = {2011}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a Revolution in Technology Transfer, a Key for successful Research Commercialisation", Key-Note-Vortrag auf der GM2010 der International Association for the Scientific Knowledge am 8./9.11.2010 in Oviedo, Spanien}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Institutional research strategies and profiles, Vortrag auf der Jahrestagung der EUA European University Association "Diversities and Commonalities - the Changing Face of Europes Universities, am 22-23.10.2010 in Palermo, Italien}, year = {2010}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a New Way of Getting Universities Closer to Industry Markets, Faculty Talk, Christ University Bangalore, am 11.03.2009 in Bangalore, Indien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {How to think out about Commercialisation markets in respect to research and spin out opportunities Research Entrepreneurship, Vortrag auf dem Workshop "Commercialising Research Through Spin-Offs/Start Ups. Workshop for the establishment of the approach, opportunity identification and development for creating spin-offs / start ups from research: an international perspective" am 06.02.2009 in Adelaide, Australien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Partnering and Marketing concepts in Knowledge Transfer and University-Industry Interaction" Vortrag auf dem Seminar "Key Account Management and Customer Relationship Management in Universities", der Rectors Conference of Finnish Universities of Applied Sciences ARENE ry und FINPIN Finnish Entrepreneurship and Innovation Network for Higher Education am 22.01.2009 in Helsinki, Finnland}, year = {2009}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Marketing for Research, Vortrag ProTon Seminar, ProTon Brussels am 03.12.2008 in Br{\"u}ssel, Belgien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research and Getting Research Closer to Markets, Vortrag ECIC Seminar Series an der University of Adelaide am 13.10.2008 in Adelaide, Australien}, year = {2008}, language = {en} } @misc{BaakenHoelscher2009, author = {Baaken, Thomas and H{\"o}lscher, Volker}, title = {Data Analysis via Excel and PASW (Predictive Analysis Software - former SPSS), Vortrag im MBA-Programm der Christ University Bangalore an der Fachhhochschule W{\"u}rzburg, am 13.08.2009 in W{\"u}rzburg}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Higher Education in International Marketing by Integration of Industry Projects, Vortrag auf der Tagung "EDULERN09 International Conference on Education and New Learning Technologies", am 07.07.2009 in Barcelona, Spanien}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Partnering and PRM - Key Success Factors in Modern Technology Commercialisation, Internationales Symposium "Wirtschaft und Wissenschaft" Uniwersytet Ekonomiczny Krarowie, am 10.-12.05.2009 in Krakau, Polen}, year = {2009}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {The Concept of Science Marketing, Vortrag an der Uniwersytet Ekonomiczny W Krakowie, am 26.05.2012, Krakau, Polen}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Cross-Border Technology Transfer, Vortrag auf der 2nd German-Russian Day of Knowledge and Technology Transfer "Innovationstream - Pipline for Knowledge and Technology Transfer", INP Greifswald, am 24.05.2012 in Greifswald}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {Insights and Results of a Recent Study on University-Business Cooperation (UBC) in Europe, Vortrag auf der Konferenz VI International Forum from Science to Business am 17.05.2012 in St. Petersburg, Russland}, year = {2012}, language = {en} } @misc{BaakenvonHagen2012, author = {Baaken, Thomas and von Hagen, Friederike}, title = {Science-to-business Marketing as a real world case of UAEH in Mexico, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster}, year = {2012}, language = {en} } @misc{PlewaKorffBaakenetal.2012, author = {Plewa, Carolin and Korff, Nisha and Baaken, Thomas and Macpherson, Gregory}, title = {Interrelationships between Dynamic Success Factors in University-Industry Linkages, Vortrag auf der 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities" am 27.04.2012 in M{\"u}nster}, year = {2012}, language = {en} } @misc{BaakenDaveyGalanMuros2012, author = {Baaken, Thomas and Davey, Todd and Gal{\`a}n Muros, Victoria}, title = {Results of a Major Study on the Cooperation between Higher Education Institutions and Public/Private Organisations, Vortrag auf der Konferenz der Europ{\"a}ischen Kommission/MADOU am 20.03.2012 in Br{\"u}ssel, Belgien}, year = {2012}, language = {en} } @misc{Baaken2012, author = {Baaken, Thomas}, title = {International Marketing Research- Options and Benefits, Vortrag im MBA Programme der Christ University Bangalore am 09.03.2012 in Bangalore, Indien}, year = {2012}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag auf dem Alumni-Seminar des DAAD (Deutscher Akademischer Austauschdienst) am 3.12.2011 in Guadalajara, Mexiko}, year = {2011}, language = {en} } @misc{Baaken2011, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new approach to technology and knowledge transfer, Vortrag an der Universidad Aut{\´o}noma del Estado de Hidalgo (UAEH) am 2.12.2011 in Pachuca, Mexiko}, year = {2011}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Science-to-Business Marketing, Vortrag am Research Contracts and Intellectual Property Services (RCIPS) der UCT University of Cape Town am 09.02.2010 in Kapstadt, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Motivating academics to innovate and cooperate, Vortrag an der Nelson Mandela Metropolitan University am 04.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Vortrag an der Nelson Mandela Metropolitan University am 03.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2010, author = {Baaken, Thomas}, title = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika}, year = {2010}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {The Role of Partnering in University-Industry Relationships, Vortrag auf dem Symposium "Wirtschaft und Wissenschaft" der Universytet Eckonomiczny Krakowie und der Fachhochschule M{\"u}nster am 10.12.2009 in M{\"u}nster.}, year = {2009}, language = {en} } @misc{Baaken2009, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new ay of getting Research closer to Business, Vortrag auf der Konferenz "Science-to-Business Marketing and TechAdvance(TM) a Technology Assessment Model for TTO" des Centre de Recherche Public Henri Tudor, am 04.12.2009 in Luxemburg}, year = {2009}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Partner Relationship Management", Conference on Responsible Partnering between Research and Industry - Progress and Remaining Challenges in Effective Collaboration and Knowledge and Technology Transfer am 03.-04.12.2007 in Lissabon, Portugal}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"How to motivate researchers and employees to innovation", Vortrag an der Technical University of Prague; Technology Centre AS CR of the Czech Academy of Sciences am 20.11.2007 in Prag, Tschechien}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag vor dem High Council of Egyptian Universities und Delegierten verschiedener {\"a}gyptischer Universit{\"a}ten am 11.11.2007 in Kairo, {\"A}gypten}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-marketing as key factor in future technology transfer and innovation", Vortrag auf der "China-EU Conference on Innovative Management of Technology Transfer" der AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII und des Science Marketing Research Centre M{\"u}nster am 26.-28.09.2007 in Beijing, China}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien}, year = {2007}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Customer Expectations \& Customer Satisfaction in Research Markets, Vortrag auf dem ProTon Europe Expert Workshop "How to market Research? Benefit Expectations of Research Partners" am 17.05.2006 in Br{\"u}ssel, Belgien}, year = {2006}, language = {en} } @misc{BaakenSodaSugasawa2006, author = {Baaken, Thomas and Soda, Ryo and Sugasawa, Yoshio}, title = {Cooperation with External Research Institutions in Product/Technology Development: Based on the Results of Comparative Surveys in Australia, Germany and Japan, Vortrag auf der Konferenz IAMOT "15th International Conference on Management of Technology" am 22.-26.05 2006 in Beijing, Volksrepublik China (PRC)}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {European Networking - SCIENCE-TO-BUSINESS-SCIENCE-TO-SCIENCE-BUSINESS-TO-SCIENCE, Vortrag im Rahmen des Workshops "The Paradigm of Research \& Technology Driven Innovation - From Knowledge to Market" der Hanseatic Innovating Regions - Strategic Conference am 10.05.2006 in Amsterdam, Niederlande}, year = {2006}, language = {en} } @misc{BaakenvonHagenPlewa2006, author = {Baaken, Thomas and von Hagen, Friederike and Plewa, Carolin}, title = {Performance by Markets -A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, Vortrag auf dem "2nd Workshop on the process of reform of University systems and sustainable economic competitiveness" an der Fondazione Giorgio am 04.-06.05.2006 Venedig, Italien}, year = {2006}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {New concepts in Knowledge Transfer and Research Commercialisation, Vortrag bei Flinders Partners Pty Ltd, Flinders University, Mark Oliphant Bedford Park am 13.10.2008 in Adelaide, Australien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Select Instruments of Science-to-Business Marketing, Vortrag auf der 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stifterverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 2.10.2008 in M{\"u}nster}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - the new concept for KnowledgeTransfer and successful Research Commercialisation, Vortrag auf dem 8th International Conference on Science-to-Business Marketing and Successful Research Commercialisation "Extracting the Value out of University-Industry Interaction" (Science Marketing, Stiferverband f{\"u}r die Deutsche Wissenschaft, trans2tech) am 1.10.2008 in M{\"u}nster}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a new concept for innovative TechTransfer and successful Research Commercialisation", Vortrag auf dem Colloquium Master in Science Education and Communication \& Science Information and Press Office Technische Universiteit Delft am 29.09.2008 in Delft, Niederlande}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Overview on select new Technology Transfer approaches, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien}, year = {2008}, language = {en} } @misc{BaakenDaveyvonHagen2008, author = {Baaken, Thomas and Davey, Todd and von Hagen, Friederike}, title = {Higher Education, Research \& Technology Transfer in Australia, Vortrag auf dem trans2tech Workshop "Validation of the model of the TechAdvanceTM, a Technology Assessment Model", Consorzio Pisa Ricerche am 27.08.2008 in Pisa, Italien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Select new Technology Transfer approaches, Presentation to Trans2tech Workshop Validation of the model of the TechAdvanceTM, a Technology Assessment Model including the use of Value Chains in TechTransfer, Barcelona Media - Innovation Centre am 19.06.2008 in Barcelona, Spanien}, year = {2008}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science to Business Marketing- A new way of Successful Research Commercialisation by Getting Research Closer to Markets, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence am 26.10.2005 in Tokyo, Japan}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Applying Marketing Strategies to Research - A new way of getting Research to successful Commercialisation, Vortrag auf der 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{BaakenvonHagenHoelscheretal.2005, author = {Baaken, Thomas and von Hagen, Friederike and H{\"o}lscher, Volker and Plewa, Carolin}, title = {International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Vortrag auf der 4th International Conference on Science-to-Business Marketing and Successful Research Commercialisation am 18.-19.10.2005 in Pretoria, S{\"u}dafrika}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Marketing Research: from the Lab to the Market Place, Training School der ProTon "Making Technology Transfer Offices a Success", UCA University of C{\´a}diz am 03.-04.10.2005 in C{\´a}diz, Spanien}, year = {2005}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing and Partnering as Key Success Factors in Future Innovation", Tagung der BDU "Science to Business - Bridging the Gap" am 22.03.2007 in Amsterdam, Niederlande}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-to-Business Innovation - Marketing, Partnering and successful Research Commercialisation", Vortrag an der Sohar University am 05.03.2007 in Sohar, Oman}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {"Science-to-Business Marketing, Partnering and successful Research Commercialisation", Vortrag an der American University of Sharjah am 04.03.2007 in Dubai/Sharjah, Vereinigte Arabische Emirate (UAE)}, year = {2007}, language = {en} } @misc{OPUS4-4976, title = {"Forschung und Innovation - Science-to-Business Marketing als neuer Ansatz im k{\"u}nftigen Wissenstransfer", Vortrag auf der Konferenz "Die Rolle der Universit{\"a}t in Forschung und Innovation, Il ruolo dell universit{\`a} nella ricerca e nell innovazione, The role of the University in research and innovation", an der Freien Universit{\"a}t Bozen am 23.02.2007 in Bozen, Italien}, year = {2007}, language = {en} } @misc{Baaken2007, author = {Baaken, Thomas}, title = {The Role of Higher Education in Knowledge Transfer, Kolloquim der Verbindungsb{\"u}ros der deutschen Universit{\"a}ten des DAAD (New York), des Bundesministeriums f{\"u}r Bildung und Forschung (BMBF), und des Woodrow Wilson International Center for Scholars am 15.02.2007 in Washington, USA}, year = {2007}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Motivating academics to innovate and cooperate, Pr{\"a}sentation im Rahmen der Konferenz "Marketing inova{\´i} aneb Jak prodat svuj vyn{\´a}les?" am CeTT Centrum pro Trasnsfer Technologi{\´i} at the Technology Centre AS CR am 05.06.2008 in Prag, Tschechien}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-to-Business Marketing - a revolution in modern Technology Transfer, Key Note Vortrag zur 1st International Conference of Applied Arts "Applied Arts and Future Expectations", Mansoura University at Damietta am 13.-15.05.2008 in Damietta, {\"A}gypten}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Science-Marketing - the Workshop, Workshop innerhalb der "1st International Conference of Applied Arts and Future Expectations" Mansoura University at Damietta am 14.05.2008 in Damietta, {\"A}gypten}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note Pr{\"a}sentation der Konferenz "Promoting Entrepreneurship at Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland}, year = {2008}, language = {en} } @misc{BaakenDaveyKliewe2008, author = {Baaken, Thomas and Davey, Todd and Kliewe, Thorsten}, title = {Fostering Entrepreneurial Spirit and Extracting Entrepreneurial Value - Comparing Successful Approaches Taken by a Large Private Organisation with that of a Highly Regarded University, Pr{\"a}sentation bei der Konferenz "Promoting Entrepreneurship by Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Market Research in Scientific Markets - Image and Customer Satisfaction Surveys, Gastseminar im Masterkurs "Wissenschaftsmanagement" der Fachhochschule Osnabr{\"u}ck und der CHE am 29.03.2008 in Osnabr{\"u}ck}, year = {2008}, language = {en} } @misc{BaakenDaveyGiochettietal.2008, author = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine}, title = {Building Strategic Partnerships, Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich}, year = {2008}, language = {en} } @misc{Baaken2008, author = {Baaken, Thomas}, title = {Customer Satisfaction Measurement in Science-to-Business Marketing - A New Way of Getting Research Closer to Markets", Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich}, year = {2008}, language = {en} } @misc{BaakenDaveyGiochettietal.2008, author = {Baaken, Thomas and Davey, Todd and Giochetti, Cinzia and Ysern, Marta and Louch, Catherine}, title = {"Finding the right Partner", Pr{\"a}sentation auf der Konferenz PROTON am 31.01.2008 in Turin, Italien}, year = {2008}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science to Business Marketing - a new way of successful Science and Industry Cooperation, Vortrag auf den Atlantic-Transfer Conference Series des Science to Industry Bereiches des Illinois Institute of Technology am 17.11.2006 in Chicago, USA}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Science to Business Marketing - a way of Successful Research Commercialisation by Getting Research(ers) Closer to Markets, Vorlesung an der Coventry University (Technology Park) am 24.10.2006 in Coventry, Großbritannien}, year = {2006}, language = {en} } @misc{Baaken2006, author = {Baaken, Thomas}, title = {Non-Traditional Tech Transfer - Use your researcher more actively!, Vortrag auf der Konferenz "Looking Beyond Traditional Technology Transfer" der ASTP (Association of Sciences Transfer Professionals) an der Universit{\"a}t Nice - Sophia Antipolis am 24.10.2006 in Nizza, Frankreich}, year = {2006}, language = {en} } @misc{BaakenPlewaQuester2005, author = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale}, title = {Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in M{\"u}nster}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Successful marketing measures of research commercialisation, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Research Commercialisation at the University of Applied Sciences Muenster, Science Marketing Workshop und Internationales Symposium, CUE Akademia Ekonomiczna Krakowie am 30.05.2005 in Krakau, Polen}, year = {2005}, language = {en} } @misc{Baaken2005, author = {Baaken, Thomas}, title = {Science Marketing - local, regional and international experiences, Vortrag bei den German-Dutch University Days an der Westf{\"a}lische Wilhelms-Universit{\"a}t am 23-24.05.2005 in M{\"u}nster}, year = {2005}, language = {en} }