@article{AlfertBaaken2017,
  author    = {Alfert, Carina and Baaken, Thomas},
  title     = {Success Factors for Innovation in B2B Services},
  series = {International Journal of Business and Social Science},
  journal   = {International Journal of Business and Social Science},
  number    = {8(7)},
  issn      = {2219- 1933},
  pages     = {180 -- 189},
  year      = {2017},
  language  = {en}
}
@incollection{AmadiEchenduPretoriusBaakenetal.2005,
  author    = {Amadi-Echendu, Joe and Pretorius, Tinus and Baaken, Thomas and von Hagen, Friederike},
  title     = {Science to Business Marketing - a Case Study from South Africa},
  series = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  booktitle = {Proceeding of 5th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 25.-26.10.2005, Tokyo, Japan},
  address   = {Tokyo},
  pages     = {407 -- 416},
  year      = {2005},
  language  = {en}
}
@article{AndreBaaken2020,
  author    = {Andre, Perusso and Baaken, Thomas},
  title     = {Assessing the authenticity of cases, internships and problem-based learning as managerial learning experiences: Concepts, methods and lessons for practice},
  series = {The International Journal of Management Education},
  volume    = {18},
  journal   = {The International Journal of Management Education},
  number    = {3},
  doi       = {10.1016/j.ijme.2020.100425},
  pages     = {100425},
  year      = {2020},
  language  = {en}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - ein innovativer Ansatz zur Weiterentwicklung des Technologietransfers und zur erfolgreichen Drittmitteleinwerbung},
  series = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  booktitle = {TTN TechnologieTransferNetzwerk Hessen (Hrsg.): "Zukunftsszenarien des Wissens- und Technologietransfers zwischen Hochschulen und Wirtschaft"},
  address   = {Bonn},
  isbn      = {978-3-932306-},
  pages     = {S. 60 -- 74},
  year      = {2007},
  language  = {de}
}
@incollection{Baaken2007,
  author    = {Baaken, Thomas},
  title     = {Science Marketing - as a key factor in future technology transfer and innovation},
  series = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  booktitle = {AMSTAC (Hrsg.): "Innovative Management of Technology Transfer},
  address   = {China, Beijing},
  pages     = {290 -- 304},
  year      = {2007},
  language  = {en}
}
@incollection{Baaken1987,
  author    = {Baaken, Thomas},
  title     = {Besonderheiten des Technologie-Marketing - Ver{\"a}nderungen im Marketing durch technologische Entwicklungen},
  series = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  booktitle = {Baaken, Th., Simon, D., (Hrsg.), Abneh¬merqualifizierung als Instrument des Technologie-Marketing},
  address   = {Berlin},
  pages     = {1 -- 13},
  year      = {1987},
  language  = {de}
}
@book{Baaken2002,
  author    = {Baaken, Thomas},
  title     = {Marketing an der Fachhochschule M{\"u}nster - wie die FH M{\"u}nster ihre Leistungen vermarktet},
  address   = {M{\"u}nster},
  year      = {2002},
  language  = {de}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Marktanalyse},
  series = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  journal   = {Dieterle, W. K., Winckler, E., (Hrsg.), Unternehmensgr{\"u}ndung - Handbuch des Gr{\"u}ndungsmanagements},
  pages     = {151 -- 165.},
  year      = {1990},
  language  = {mul}
}
@incollection{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technologie-Marketing},
  series = {Technologie-Marketing},
  booktitle = {Technologie-Marketing},
  address   = {Wiesbaden},
  year      = {1990},
  language  = {mul}
}
@article{Baaken1990,
  author    = {Baaken, Thomas},
  title     = {Technology Marketing: A Response to Technological Change},
  series = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  journal   = {Miege, R., Mahieux, F., (Hrsg.), Training in Innovation-Management},
  pages     = {289 -- 309},
  year      = {1990},
  language  = {mul}
}