@inproceedings{GerschSchoelerHewing2011,
  author    = {Gersch, Martin and Sch{\"o}ler, Bernd and Hewing, Michael},
  title     = {Business Process Blueprinting: Analysing and Evaluating Usage Processes},
  series = {40th Annual Conference of the European Marketing Academy (EMAC)},
  booktitle = {40th Annual Conference of the European Marketing Academy (EMAC)},
  year      = {2011},
  language  = {en}
}