@inproceedings{HeidekruegerHeuchertCleveretal.2018,
  author    = {Heidekr{\"u}ger, Robert and Heuchert, Markus and Clever, Nico and Becker, J{\"o}rg},
  title     = {Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry},
  series = {Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)},
  booktitle = {Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)},
  address   = {L{\"u}neburg, Deutschland},
  pages     = {386 -- 397},
  year      = {2018},
  language  = {en}
}