@misc{Kraemer2011,
  author    = {Kr{\"a}mer, Michael},
  title     = {Employer Branding-unverzichtbar oder {\"u}berfl{\"u}ssig? 5. Bocholter Personalforum der IHK Nord Westfalen am 29.06.2011 in Bocholt},
  year      = {2011},
  language  = {de}
}