@incollection{BaakenPlewaQuester2006,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  series = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  booktitle = {Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships},
  year      = {2006},
  language  = {en}
}
@article{PlewaQuesterBaaken2005,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Relationship Marketing and University-Industry Linkages: A conceptual framework},
  series = {Marketing Theory},
  volume    = {5},
  journal   = {Marketing Theory},
  number    = {4},
  issn      = {1470-5931},
  pages     = {40 -- 50},
  year      = {2005},
  language  = {en}
}
@misc{BaakenPlewaQuester2005,
  author    = {Baaken, Thomas and Plewa, Carolin and Quester, Pascale},
  title     = {Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, Vortrag auf dem 12th Biennial World Marketing Congress am 06.-09.07.2005 in M{\"u}nster},
  year      = {2005},
  language  = {en}
}
@misc{PlewaQuesterBaaken2004,
  author    = {Plewa, Carolin and Quester, Pascale and Baaken, Thomas},
  title     = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland},
  year      = {2004},
  language  = {mul}
}