@article{MeffertRemmerbach1988,
  author    = {Meffert, H. and Remmerbach, K.-U.},
  title     = {Markteintrittsentscheidungen in jungen M{\"a}rkten},
  series = {Die Betriebswirtschaft},
  journal   = {Die Betriebswirtschaft},
  pages     = {331 -- 346},
  year      = {1988},
  language  = {mul}
}
@book{RemmerbachAmannKrebs1997,
  author    = {Remmerbach, K.- U. and Amann, W. and Krebs, C.},
  title     = {Marketing-Kompendium},
  publisher = {Unterensingen},
  year      = {1997},
  language  = {mul}
}
@incollection{MeffertRemmerbach1999,
  author    = {Meffert, H. and Remmerbach, K.-U.},
  title     = {Marketingstrategien in jungen M{\"a}rkten},
  series = {Meffert,H. Marktorientierte Unternehmensf{\"u}hrung im Wandel},
  booktitle = {Meffert,H. Marktorientierte Unternehmensf{\"u}hrung im Wandel},
  address   = {Wiesbaden},
  pages     = {175 -- 203},
  year      = {1999},
  language  = {mul}
}
@article{Remmerbach1988,
  author    = {Remmerbach, K.- U.},
  title     = {Vorsicht beim Einstieg in junge M{\"a}rkte},
  series = {Harvardmanager},
  journal   = {Harvardmanager},
  number    = {4},
  pages     = {97 -- 103},
  year      = {1988},
  language  = {mul}
}
@article{MollenhauerRemmerbach1989,
  author    = {Mollenhauer, M. I. and Remmerbach, K.-U.},
  title     = {Wie effektiv ist Ihr Vertrieb?},
  series = {Marketing-Journal},
  journal   = {Marketing-Journal},
  year      = {1989},
  language  = {mul}
}
@article{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Integrierte Markteintrittsplanung},
  series = {Marketing, ZFP},
  journal   = {Marketing, ZFP},
  number    = {3},
  pages     = {173 -- 179},
  year      = {1989},
  language  = {mul}
}
@article{Remmerbach1990,
  author    = {Remmerbach, K.- U.},
  title     = {Value Added Marketing},
  series = {Marktforschung \& Management, Zeitschrift f{\"u}r marktorientierte Unternehmenspolitik},
  journal   = {Marktforschung \& Management, Zeitschrift f{\"u}r marktorientierte Unternehmenspolitik},
  number    = {2},
  pages     = {56 -- 60},
  year      = {1990},
  language  = {mul}
}
@misc{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Vorsicht beim Einstieg in fremde M{\"a}rkte},
  year      = {1989},
  language  = {mul}
}
@misc{Remmerbach1989,
  author    = {Remmerbach, K.- U.},
  title     = {Ver{\"a}nderte Spielregeln erfordern neue Marketing-Konzepte - Alternative Franchising},
  year      = {1989},
  language  = {mul}
}
@misc{Remmerbach1998,
  author    = {Remmerbach, K.- U.},
  title     = {Zukunftsorientierte Außendienststeuerung},
  year      = {1998},
  language  = {mul}
}